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# Extra-Strength Pain Relief Patches
The Salonpas Pain Relieving Flex Patch Lidocaine 4% is Comfy

By Michael Hemsworth | Published 2022-06-24 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pain-relieving-flex-patch
References: [drugstorenews](https://drugstorenews.com/hisamitsu-rolls-out-salonpas-pain-relieving-flex-patch-lidocaine-4) & [us.hisamitsu](https://us.hisamitsu)

The Salonpas Pain Relieving Flex Patch Lidocaine 4% is a new product from Hisamitsu to offer consumers a comfortable, easy way to enjoy pain relief for extended periods.

The patch makes use of highly adhesive patch technology to deliver a thin, flexible form that will move with the wearer for up to eight-hours. The patch features the maximum amount of pain relief ingredients -- 4% lidocaine -- for over-the-counter products.

President and CEO of Hisamitsu America John Incledon commented on the new Salonpas Pain Relieving Flex Patch Lidocaine 4% saying, "Our commitment to continuous improvement has resulted in the exciting combination of an innovative patch fabric infused with the active ingredient lidocaine. The new flex patches provide flexibility, ease-of-use and dependable pain relief. The Salonpas Pain Relieving Flex Patch Lidocaine 4% uses advanced patch technology with the maximum strength lidocaine available without a prescription."

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 14% | Activity: 35% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Advanced Pain Relief Technology:** The use of highly adhesive patch technology infused with pain relief ingredients offers new possibilities for extended and targeted pain relief applications.
- **Extended Relief Solutions:** Innovative patches that offer up to eight-hour wear times and maximum pain relief with over-the-counter products opens up opportunities for non-invasive extended relief treatments.
- **Innovative Patch Design:** Continued effort in producing patches that are thin, flexible, and moveable in order to offer maximum relief with optimal comfort enhances possibilities for a more diverse range of therapeutic applications.

### Who This Affects Most

- **Pharmaceuticals:** The innovations represented by advanced pain relief technology, extended relief solutions, and innovative patch designs can lead to the creation of a range of pharmaceutical products that cater to the changing needs of pain relief treatments.
- **Medical Devices:** The development of more advanced and comfortable pain relief patches that use highly adhesive patch technology and maximum strength pain relief ingredients with over-the-counter products can lead to an increase in demand for medical devices.
- **Healthcare:** Increased demand for more accessible pain relief options such as innovative pain relief patches may lead to breakthroughs in healthcare by offering non-invasive and effective pain relief treatments that help improve the quality of life for patients.

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