# Endearing Pain Relief Packaging The B+B Medication Brand Aims to Stand Out on Shelves By Mishal Omar | Published 2017-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pain-relief-packaging References: [thedieline](http://www.thedieline.com/blog/2017/10/26/bb) Designer Chuya Lee was enlisted to create the branding for the new medication brand B+B, and the goal of both the company and the designer was to create a collection of [pain relief packaging](https://www.trendhunter.com/trends/parfetts) that is able to stand out on shelves. With Chuya Lee focusing on both both function and style, the packaging of the resulting products feature a rounded square shape in [vibrant blue or red colors](https://www.trendhunter.com/trends/fruit-bliss). Each package features a transparent panel through which the medicine it contains can be observed, and has minimal labeling that describes the fundamentals of the product. To further motivate consumers to purchase these [eye-catching pain relief products](https://www.trendhunter.com/trends/the-stylish-pill-box), the B+B brand has added a charitable element to any purchase -- with the brand donating a package for each one that is sold. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Eye-catching Packaging:** There is an opportunity for companies to create unique and visually appealing packaging that stands out on shelves. - **Transparent Panel Packaging:** Incorporating transparent panels in packaging allows consumers to easily see the product inside, providing a sense of transparency and trust. - **Charitable Incentives:** Adding a charitable element to product purchases can motivate consumers to choose a brand that supports a cause. ### Where This Applies - **Pharmaceutical:** The pharmaceutical industry can explore innovative packaging solutions that enhance the appeal and functionality of pain relief products. - **Packaging:** The packaging industry has an opportunity to develop creative packaging designs that catch consumers' attention and improve product visibility. - **Consumer Goods:** Companies in the consumer goods industry can differentiate their products by incorporating charitable initiatives into their branding and packaging. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md)