# Pain Advocacy Passes Nurofen's Pain Pass Helps Women Articulate Their Symptoms & Experiences By Laura McQuarrie | Published 2023-11-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pain-pass References: [mediacatmagazine](https://mediacatmagazine.co.uk/mccann-london-and-nurofen-introduce-pain-pass-to-empower-women-in-pain-advocacy/) & [nurofen](https://www.nurofen.co.uk/see-my-pain/pain-pass/)  Women who experience pain often have their suffering overlooked by the healthcare industry and employers, and Nurofen's Pain Pass highlights a critical need for a more empathetic and comprehensive approach to address and acknowledge the complexities of [pain management](https://www.trendhunter.com/trends/proactive-support). PASS stands for Pause the conversation, Ask questions for clarity, Speak up and Seek another opinion, and it empowers women to proactively manage [pain-related conversations with doctors and nurses](https://www.trendhunter.com/trends/womens-health-month). The Pain Pass is a free, downloadable resource created in collaboration with industry workers and real women, and ultimately aims to eliminate women's pain from being diminished and dismissed because of their gender. This tool includes a [pain tracker](https://www.trendhunter.com/trends/targeted-pain-relief), as well as a list of words to help with describing physical experiences of pain. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 55% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Empathetic Pain Management:** Nurofen's Pain Pass highlights the need for a more empathetic and comprehensive approach to pain management, emphasizing the importance of addressing and acknowledging the complexities of women's pain. - **Proactive Pain-related Conversations:** The Pain Pass empowers women to proactively manage pain-related conversations with healthcare professionals, providing them with the tools and resources to effectively articulate their symptoms and experiences. - **Collaborative Pain Advocacy:** The creation of Nurofen's Pain Pass in collaboration with industry workers and real women demonstrates the importance of collaborative efforts in advocating for the elimination of gender-based pain dismissal and diminishing. ### Sectors Adopting This - **Healthcare:** The healthcare industry has an opportunity to adopt a more empathetic and comprehensive approach to pain management, addressing and acknowledging the complexities of women's pain. - **Pharmaceuticals:** Pharmaceutical companies can explore creating tools and resources, like the Pain Pass, to empower individuals to proactively manage pain-related conversations and better articulate their symptoms and experiences. - **Advocacy Organizations:** Advocacy organizations focused on pain management can collaborate with industry workers and individuals to develop tools and initiatives that aim to eliminate gender-based pain dismissal and diminishing. ## Related on Trend Hunter - [Symptom Tracking Tools](https://www.trendhunter.com/trends/paindai.md) - [AI-Powered Pain Visualization Experiences](https://www.trendhunter.com/trends/art-of-release.md) - [Patient Journey Management Tools](https://www.trendhunter.com/trends/patient-journey.md) - [Pain Relief Sports Partnerships](https://www.trendhunter.com/trends/womens-soccer-league.md) - [Migraine-Focused Pain Relievers](https://www.trendhunter.com/trends/panmigrol-migraine-and-headache-relief.md) - [Pain Relief Chocolates](https://www.trendhunter.com/trends/the-functional-chocolate-company.md) - [Pain Relieving Patch Launches](https://www.trendhunter.com/trends/precise-pain-relieving-patch.md) - [Sensory Product Pop-Ups](https://www.trendhunter.com/trends/the-pain-payback.md) - [Virtual Period Pain Clinics](https://www.trendhunter.com/trends/period-pain-clinic.md)