# In-Game Recruitment Campaigns Waste is Offering a Paid Internship Opportunity via Animal Crossing By Laura McQuarrie | Published 2020-07-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/paid-internship-opportunity References: [campaignlive](https://www.campaignlive.co.uk/article/creative-agency-uses-animal-crossing-source-new-talent/1688989) & [waste-creative](https://www.waste-creative.com) There's a three-month paid month internship opportunity that's up for grabs from Waste and the creative agency is on a mission to recruit diverse talent in an unusual way—through [Animal Crossing](https://www.trendhunter.com/trends/animal-crossing-omnipod): New Horizons. As Alistair Campbell, executive creative director at Waste, says: "Advertising remains a predominantly white, middle-class, young and, in certain areas, even still male industry. If we want to change that, we need to change the way we find and nurture talent." Since its launch just a few months ago, Animal Crossing: New Horizons has become an effective way for brands to create engaging [virtual experiences](https://www.trendhunter.com/trends/virtual-donors), especially when it comes to connecting with Gen Z and Millennial players. Within the game, players can visit virtual recreations of real businesses, including Waste's own office, complete with a water cooler, decorated walls and comfortable modern seating. Within the game, there's a creative brief that can be completed to apply. Image Credit: Waste ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Virtual Brand Experiences:** Brands can leverage virtual platforms like Animal Crossing: New Horizons to create immersive and engaging experiences for Gen Z and Millennial players. - **Alternative Recruitment Methods:** Companies can explore unconventional approaches, such as using video games like Animal Crossing, to attract and recruit diverse talent. - **Gamification in Hiring:** Integrating game elements into the recruitment process, like completing creative briefs within a virtual game, can make it more interactive and appealing to potential candidates. ### Industries Being Reshaped - **Advertising and Creative Agencies:** Advertising and creative agencies can embrace in-game recruitment campaigns to diversify their talent pool and reach a wider audience. - **Virtual Reality and Gaming:** The virtual reality and gaming industry can capitalize on the trend of brands using platforms like Animal Crossing for marketing and recruitment purposes. - **Human Resources and Talent Acquisition:** HR departments and talent acquisition professionals can explore gamification and alternative methods in recruitment to attract and evaluate candidates in a more interactive way. ## Related on Trend Hunter - [Recruitment Metaverse Shops](https://www.trendhunter.com/trends/ikea-on-roblox.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [Innovative Hospitality Recruitment Approaches](https://www.trendhunter.com/trends/hospitality-recruitment.md) - [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Playful Entrepreneurial Metaverses](https://www.trendhunter.com/trends/elf-up-on-roblox.md) - [Environmental Internship Programs](https://www.trendhunter.com/trends/environmental-internship-program.md)