# Chromatic Lipstick Packaging These Lipstick Tubes Design for Pai Pai Represent Mexican Culture By Rebecca Byers | Published 2015-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pai-pai References: [thedieline](http://www.thedieline.com/blog/2015/6/21/pai-pai) & [facebook](https://www.facebook.com/paipaimx/photos_stream) Pai Pai is a Mexican beauty brand dedicated to representing the country's culture, traditions and art through its range of [dynamic cosmetics](https://www.trendhunter.com/trends/absolute-collection). The new Spring Summer 2015 line of lipsticks from the innovative beauty brand boast stunning chromatic illustrations resemble watercolor sketches. Reflecting the dynamic range of color of the lipsticks themselves, these latest Pai Pai offerings stay true to the brand's mission of highlighting Mexican culture from all corners of the country. This latest Pai Pai range is a [collaboration with Mexican illustrator](https://www.trendhunter.com/trends/emilio-pucci) Guillermo Huerta, who dubbed the collection "Cosmic Dream." Different illustrations featured on the tubes include a reimagined depiction of Marie Antoinette from a Mexican perspective, as well as a plenty floral and psychedelic textures. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cultural Representation Packaging:** Opportunities for brands to collaborate with artists and use packaging design to represent cultures in innovative ways. - **Chromatic Illustrations:** Opportunities for brands to incorporate colorful, eye-catching illustrations into their packaging designs for beauty or other consumer goods. - **Psychedelic Textures:** Opportunities for brands to use experimental and unconventional textures in their packaging designs, especially in the beauty industry. ### Where This Applies - **Beauty:** Innovative packaging designs can make cosmetics stand out on shelves and attract consumers, especially those interested in cultural representation and unique design elements. - **Retail:** Packaging design can differentiate products and drive sales in a crowded retail market, providing opportunities for brands to showcase cultural representation and eye-catching designs. - **Art:** Collaborations between brands and artists can create unique and innovative packaging designs that showcase cultural representation and disruptive design elements. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Plant Pigment Lipsticks](https://www.trendhunter.com/trends/le-rouge-francais.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md)