# Luxe Pet Fashion Houses Pagerie Launched with a Matching Collar, Leash and Harness By Ell Smith | Published 2020-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pagerie References: [hypebae](https://hypebae.com/2020/10/pagerie-petwear-brand-luxury-fashion-house-collar-harness-leash-dorro-babbi-tascher-price-launch) & [pagerie](https://www.pagerie.com/password) Pagerie is a [high-end lifestyle and fashion label](https://www.trendhunter.com/trends/giobagnara) that's designing clothes and accessories for pets, appealing o the more luxurious animal lover who loves to spoil their furry friends. For the past few years designer brands have been dabbling in [fashion items for dogs and cats](https://www.trendhunter.com/trends/dog-accessories-collection), often releasing adorable matching sets or editorial shoots to promote the products. Pagerie is different as it's made exclusively for animals, boasting nothing but stylish and high-end products that are sure to stand out at the dog park. For the first collection, the brand dropped a [collar, leash and harness](https://www.trendhunter.com/trends/premium-pet-accessories1) that arrive in a sand-colored hue. This matching set is ideal for those interested in the finer things in life. Image Credit: Pagerie ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Pet Fashion:** Disruptive innovation opportunity: Create a high-end fashion line exclusively for pets, focusing on stylish and luxurious products. - **Matching Sets for Pets:** Disruptive innovation opportunity: Design and market matching sets of accessories for pets, offering a coordinated and stylish look. - **Pet Lifestyle Brands:** Disruptive innovation opportunity: Establish lifestyle and fashion labels that cater to the growing demand for fashionable products for pets. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Expand product offerings to include high-end fashion items and accessories for pets. - **Luxury Goods:** Disruptive innovation opportunity: Create a niche market by offering luxury products exclusively for pets, appealing to affluent customers. - **Pet Care:** Disruptive innovation opportunity: Tap into the pet care industry by providing fashionable and stylish products for pets, targeting the growing market of pet owners. ## Related on Trend Hunter - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md) - [Luxury Dog Accessories](https://www.trendhunter.com/trends/celine-1.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Luxury Pet Accessories](https://www.trendhunter.com/trends/giobagnara.md) - [Whimsical Printed Pet Collections](https://www.trendhunter.com/trends/bow-print-pet-collection.md) - [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md)