# Incomplete Customizable Decor 'Page Thirty Three' Invites Consumers to Personalize Their Products By Cadhla Gray | Published 2015-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/page-thirty-three References: [dezeen](http://www.dezeen.com/2015/08/24/page-thirty-three-tactile-equations-collection-customisable-homeware/) & [pagethirtythree](http://www.pagethirtythree.com/tactile-story/) Page Thirty Three has created a line of [customizable home decor](https://www.trendhunter.com/trends/creative-home) that is meant to engage the consumer in a personalized and tactile experience. Leaving room for creativity, the pieces are not fully completed, giving the line a one-of-a-kind feel since different people will personalize the designs in different ways. The home decor line has a modern aesthetic and includes a table, lamp and three types of candle holder accessories. All five pieces require participation of the consumer to complete. For instance, the [zig zag puzzle table](https://www.trendhunter.com/trends/nook-furniture) must have wooden slats integrated to create a functioning tabletop. If desired, a couple of slats can be left out in the center, resulting in two smaller separate tables. With a name like 'Tactile Equations,' Page Thirty Three's line was created with attention to the rising popularity in interactive, creative and personalized products that consumers are drawn to. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Home Decor:** Opportunity for brands to create incomplete customizable products that allow consumers to personalize and engage in a unique and tactile experience. - **Interactive Product Design:** Companies can tap into the rising demand for interactive and engaging products by creating designs that require consumer participation to complete. - **Personalized Aesthetics:** Brands can capitalize on the trend of personalized aesthetics by offering products that can be customized in different ways, allowing consumers to make them uniquely their own. ### Sectors Adopting This - **Home Decor:** The home decor industry can innovate by offering incomplete customizable products that give consumers the opportunity to personalize and create unique pieces for their homes. - **Furniture:** Furniture companies can explore disruptive opportunities by designing products that require consumer participation, allowing them to be part of the creative process and resulting in unique and personalized furniture pieces. - **Retail:** Retailers can meet consumer demand for personalized aesthetics by offering customizable products that can be tailored according to individuals' preferences, providing a unique shopping experience. ## Related on Trend Hunter - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [Modern Customizable Table Designs](https://www.trendhunter.com/trends/customizable-table-design.md) - [Hyper-Customizable Desks](https://www.trendhunter.com/trends/hypercustomizable-desk.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Hacking-Friendly Decor Accessories](https://www.trendhunter.com/trends/ikeahack-collection.md) - [Puzzling Removable Tray Tables](https://www.trendhunter.com/trends/conceptual-puzzle-table.md) - [Lifestyle-Focused Puzzle Designs](https://www.trendhunter.com/trends/ordinary-habit.md) - [Interlocking Puzzle-Like Tables](https://www.trendhunter.com/trends/connect-table.md) - [Creativity Enhancing WFH Products](https://www.trendhunter.com/trends/other-angles-collection.md)