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# Celebrity Conversation Apps
'Padlokt' Lets Celebrities Have Informal Conversations with Fans

By Joey Haar | Published 2016-12-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/padlokt
References: [cnet](https://www.cnet.com/news/padlokt-when-you-cross-periscope-with-reddit-amas/) & [padlokt](https://www.padlokt.com/)

Padlokt is a new app that combines the direct access to celebrities that social media offers while also giving fans a more authentic means of communicating with their idols. The app allows celebrities to set up [live video broadcasts](https://www.trendhunter.com/trends/digital-fan-engagement) and have face to face conversations with fans who tune in.

Padlokt works by assigning various celebrities and organizations their own channels. If a celebrity decides to do a session on live video chatting, they can promote it through their Padlokt account as well as their existing social media channels. Padlokt is a relatively new platform, so there are only a few celebrities currently on it. These include Julius Randle of the [Los Angeles Lakers](https://www.trendhunter.com/trends/athleteowned-fan-universe) and Randall Cobb of the [Green Bay Packers](https://www.trendhunter.com/trends/phillyhead). The UFC also has a channel.

Fans can get a chance to talk to their favorite celebrities by submitting a ballot with their question on it in the lead up to the stream.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 17% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Celebrity Interaction Apps:** Develop apps that allow fans to have live video conversations with their favorite celebrities.
- **Personalized Social Media Platforms:** Create platforms that allow celebrities to connect with fans on a more personal level through customized channels.
- **Fan Engagement Tools:** Build tools that increase engagement between celebrities and their fans through real-time conversations and Q&A sessions.

### Who This Affects Most

- **Social Media:** Build social media platforms that offer direct communication opportunities for celebrities and fans.
- **Entertainment:** Innovate in the entertainment industry by creating personalized fan engagement experiences through technology.
- **Sports:** Develop sports-related apps that allow fans to connect with athletes for live Q&A sessions and more engaging content.

## Related on Trend Hunter

- [AI Celebrity Chats](https://www.trendhunter.com/trends/ai-celebrity-chats.md)
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