# Branded Energy Drink Events CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel By Kalin Ned | Published 2024-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/padel-classic-2024 References: [bevnet](https://www.bevnet.com/pr/2024/12/08/celsius-energy-serves-up-star-power-the-celsius-padel-classic-2024-celebrity-charity-tournament-takes-over-art-basel)  [CELSIUS Energy’s](https://www.trendhunter.com/trends/celsius-energy) Padel Classic 2024 added a dynamic touch to [Art Basel](https://www.trendhunter.com/trends/perro-verde) by blending sports, celebrity culture, and philanthropy. This annual event showcased high-profile celebrity matches, with participants like Dwight Howard and Diplo, alongside notable influencers and athletes. The winning team, Eli Sones and Matthew Harper of DJ duo Two Friends, directed a $25,000 donation to Let’s F Cancer. Padel Classic 2024 stood out for its multi-faceted engagement. Attendees sampled CELSIUS flavors and were offered a sneak peek of the upcoming CELSIUS Hydration line. Entertainment included live performances from artists like Nina Sky and TroyBoi. Sponsorships, including chic activations from BEIS and culinary delights from [Raising Cane’s](https://www.trendhunter.com/trends/moisturizing-sauce), elevated the guest experience. The integration of live art, courtesy of Kristin Konefal, added a creative layer, aligning with Art Basel’s artistic backdrop. Image Credit: CELSIUS Energy ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 77% | Activity: 84% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Charity Campaigns:** High-profile personalities like Dwight Howard and Diplo attract attention and lend credibility to philanthropic efforts, leading to increased engagement and fundraising. - **Experiential Brand Sponsorships:** Brands like CELSIUS and BEIS create immersive experiences through interactive activations, which enhance consumer connection and brand loyalty. - **Sport and Art Integration Events:** Combining sports competitions with cultural events like Art Basel provides a unique entertainment blend that appeals to diverse audiences and promotes brand visibility. ### Industries Being Reshaped - **Beverage:** Energy drink brands engage consumers through dynamic events, offering new product samples and interactive sponsorships that drive brand awareness. - **Entertainment:** Live performances and celebrity appearances at events like Padel Classic enrich attendee experiences, setting new standards for event enjoyment and engagement. - **Art:** The fusion of live art displays with high-profile events aligns with the artistic community, fostering creativity and attracting art enthusiasts. ## Related on Trend Hunter - [Cosmic Beverage Activations](https://www.trendhunter.com/trends/celsius-energy.md) - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md) - [Nutrient-Packed Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Wellness-Focused Performance Events](https://www.trendhunter.com/trends/sunset-padel.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Festival Hydration Drink Campaigns](https://www.trendhunter.com/trends/electrolit-activation.md) - [Racecar Team Drink Sponsorships](https://www.trendhunter.com/trends/drink-sponsorship.md) - [Sparkling Raspberry Peach Beverages](https://www.trendhunter.com/trends/sparkling-raspberry-peach.md)