# Deprecating Sports Management Stunts This Paddy Power Stunt Remarks on Behalf of Sports Fans By Laura McQuarrie | Published 2014-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paddy-power References: [prexamples](http://prexamples.com/2014/01/paddy-power-return-sir-alex-to-manchester-united/) & [thedrum](http://www.thedrum.com/news/2014/01/20/paddy-power-pulls-cheeky-manchester-united-stunt-featuring-waxwork-sir-alex-ferguson) Paddy Power is a bookmaker and provider of online betting services for poker, bingo and sports that is known for pulling mischievous stunts, much like this latest one. Anybody who’s been counting on wins from the Premier League Champions have been sorely disappointed under new manager David Moyes. Inspired by the Premier League Champions’ recent 3-1 loss to [Chelsea](https://www.trendhunter.com/trends/fan-set-card-collections), Paddy Power set up a green glass box with a wax statue of former manager Alex Ferguson inside, with instructions that read: “in case of emergency, break glass.” Paddy Power tweeted a photo of their humorous stunt on January 20th and in just a few days, it has already been favorited and retweeted thousands of times. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Sports Betting Stunts:** Creating humorous stunts as a way to engage fans and increase visibility in the sports betting industry. - **Online Betting:** Exploring new and creative ways to offer online betting services to customers through innovative marketing strategies. - **Sports Management Critique:** Using satire and critique to bring attention to the flaws in sports management and create opportunities for change. ### Who This Affects Most - **Sports Betting:** Opportunities to incorporate humorous stunts and social media engagement as a way to attract new customers and increase revenue. - **Online Gambling:** Innovative digital marketing techniques can help businesses stand out in the highly competitive online gambling industry. - **Sports Entertainment:** Incorporating interactive and humorous elements within sports entertainment can enhance the consumer experience and create new revenue streams. ## Related on Trend Hunter - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Humorous Losers-Focused Campaigns](https://www.trendhunter.com/trends/league-losers.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Iconic Goal-Celebrating Soccer Apparel](https://www.trendhunter.com/trends/manchester-city-soccer-apparel.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md) - [Cheeky Custom Rage Rooms](https://www.trendhunter.com/trends/custom-rage-room.md)