# Multimedia Shape-Shifting Smartphones The Paddle Smartphone Takes on Multiple Shapes and Sizes By Michael Baxter | Published 2014-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/paddle-smartphone1 References: [designboom](http://www.designboom.com/technology/paddle-shapeshifting-smartphone-flips-folds-and-scrolls-02-26-2014/) & [uhasselt.be](http://www.uhasselt.be/en) The Paddle smartphone is like nothing the world has ever seen before. While smartphones are always changing and adapting to new markets, fan bases and cultures, there has never been a phone like this...not by a long shot. The paddle looks less like a phone and much more like a [Rubik’s](https://www.trendhunter.com/trends/rubiks-wowcube) cube. The phone shifts shapes and sizes for whatever the user needs to use it for. This [shape-shifting ability](https://www.trendhunter.com/trends/hone-pro) allows for a variety of controls based on needs. For the [video game function](https://www.trendhunter.com/trends/onexsugar-wallet), it turns slightly wider for ample control; when folded, it can skip through pages like a book. That versatility is few and far between when it comes to the smartphone market, and while this is a ways off for actual retail consumption, the concept is amazing. Photo Credits: [designboom](http://www.designboom.com/technology/paddle-shapeshifting-smartphone-flips-folds-and-scrolls-02-26-2014/class=FourteenG), [uhasselt.be](http://www.uhasselt.be/enclass=FourteenG) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Multimedia Shape-shifting Smartphones:** Disruptive innovation opportunity: Creating smartphones that have the ability to change shapes and sizes based on user needs. ### Who This Affects Most - **Smartphone Manufacturing:** Disruptive innovation opportunity: Developing shape-shifting smartphones that offer versatile controls for different functions. - **Gaming Industry:** Disruptive innovation opportunity: Designing video games specifically tailored for shape-shifting smartphones to enhance gameplay experience. - **E-commerce:** Disruptive innovation opportunity: Creating online shopping platforms that can adapt to the shape and size of shape-shifting smartphones for a more dynamic user experience. ## Related on Trend Hunter - [Multifunctional Foldable Mobile Devices](https://www.trendhunter.com/trends/move-mobile-device.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Triple-Folding Smartphones](https://www.trendhunter.com/trends/zero-series-mini-trifold.md) - [Transforming Tablet Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-fold-mini-concept.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Folding Wrap-Around Smartphone Concepts](https://www.trendhunter.com/trends/samsung-galaxy-z-series.md) - [Shapeshifting Game Controllers](https://www.trendhunter.com/trends/shapeshifting-game-controller.md)