# Jammy Body Washes Paddington x Lush's Marmalade Body Wash Has Orange Peel, Juice, Zest & More By Laura McQuarrie | Published 2026-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paddington-x-lush References: [weare.lush](https://weare.lush.com/press-releases/paddington-x-lush/) & [youtube](https://www.youtube.com/shorts/RzqTisg40Cs)  People are after sensorial shower experiences that transform a daily routine into an immersive moment of self-care that engages all the senses, and the [Paddington](https://www.trendhunter.com/trends/paddington-x-drpawpaw) x [Lush](https://www.trendhunter.com/trends/facial-gummy) range features unique options like [Marmalade body wash](https://www.trendhunter.com/trends/harry-potter-body-wash). Inspired by the animated bear's favorite indulgence, the jammy body wash boasts "all the oranges a bear could ever want" because it contains orange peel, juice, zest and orange blossom honey water. Another standout from the Paddington x Lush collaboration is the dimpled Marmalade Sandwich bubble bar that looks like it has a bite taken out of it, and dissolves into citrusy bubbles and shimmering orange waters. Other favorites from the collection include a soothing Paddington Tag soap with a blend of Manuka honey and coconut oil, and a Paddington bath bomb. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 92% | Activity: 93% | Freshness: 63% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sensorial Shower Experiences:** Consumers are increasingly looking for shower products that offer immersive sensory stimulation, creating opportunities for innovative textures and scents. - **Story-driven Product Collaborations:** Collaborations like Paddington x Lush that tie product development to beloved cultural icons invite brands to explore nostalgic storytelling in their offerings. - **Citrus-inspired Skincare:** Skincare products utilizing the invigorating properties of citrus fruits, like orange peel and juice, are gaining momentum for their refreshing and energizing benefits. ### Sectors Adopting This - **Beauty and Personal Care:** The rise of experiential beauty products transforms typical routines into sensory rituals, motivating the beauty industry to innovate with engaging formulations. - **Licensed Merchandise Collaborations:** The melding of popular characters with personal care products introduces rich storytelling elements, influencing the trajectory of licensed merchandise collaborations. - **Natural Ingredient Cosmetics:** As consumers demand transparency and efficacy, the use of natural ingredients such as citrus and honey is setting a precedent for clean beauty innovation. ## Related on Trend Hunter - [Iconic Cartoon Bear Fragrances](https://www.trendhunter.com/trends/jo-malone-x-paddington-bear.md) - [Playful Reusable Cartoon Deodorants](https://www.trendhunter.com/trends/wild-x-paddington-case.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Romantic Shower Foams](https://www.trendhunter.com/trends/marshmallow-whipped-shower-foam.md) - [Moisturizing Body Mists](https://www.trendhunter.com/trends/cashmere-body-mists.md) - [Jammy Lip Balms](https://www.trendhunter.com/trends/paddington-x-drpawpaw.md) - [Bear-Character Tea Blends](https://www.trendhunter.com/trends/paddington-in-peru.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md)