People love to enhance their ASSets, which is why we're seeing dozens of 'buttocks enhancers' (aka padded underwear).
If you're looking for padded underwear, there appears to be a wide range of options. On Amazon, you can buy the Bitty Bum Padded Hipster Panty, Better Bottom Padded Panty and Silicon Buttock Enhancers. Another site, Feel Foxy has a list of several dozen 'buttock enhancers' ranging from subtle lifts to 2" enhancers.
In a brief clip about padded underwear, CNN's InStyle recently noted, "Now's the time to breathe a big sigh of relief: These confections of spandex, nylon and Lycra will cinch, slim, smooth and boost you wherever you need it. And how serendipitous: Fall's hourglass shapes, revealing cuts and origami folds demand a sleek line and no-bulge curves."
Guys, don't feel left out, you can buy your own padded underwear with the AuddieBum Wondercup: