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# Vegan-Friendly Thai Entrees
Trader Joe's New Pad See Ew Prpduct is 100% Plant-Based

By Katherine Pendrill | Published 2024-06-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pad-see-ew
References: [traderjoes](https://www.traderjoes.com/home/products/pdp/pad-see-ew-078052)

![Vegan-Friendly Thai Entrees](https://cdn.trendhunterstatic.com/thumbs/536/pad-see-ew.jpeg)

[Trader Joe's](https://www.trendhunter.com/trends/ginger-shrimp-lo-mein) is making it easier than ever to enjoy your [favorite Thai recipes](https://www.trendhunter.com/trends/pad-thai-noodle-kit) anytime with the debut of its new Pad See Ew frozen entree.

For those who have not had the dish before, Pad See Ew is essentially a Thai stir-fried noodle dish that was originally popularized by Chinese immigrants in Thailand. Trader Joe's version features wide, flat rice noodles that have been fried in a wok with garlic, carrots, Chinese broccoli, tofu chunks, and tofu sheets, as well as a splash of light and dark soy sauce. The result is a [100% plant-based dish](https://www.trendhunter.com/trends/thai-curry-patty) that's sold frozen so you can enjoy it on demand. Simply pop Trader Joe's Pad See Ew in the microwave and you'll have lunch or dinner ready in minutes.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 75% | Activity: 84% | Freshness: 25%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Convenience Foods:** The demand for quick, easy-to-prepare vegan meals highlights a growing market for culinary solutions that cater to busy, health-conscious consumers.
- **Global Flavors in Plant-based Meals:** The incorporation of authentic international dishes into vegan recipes allows consumers to explore diverse cuisines without compromising their dietary preferences.
- **Frozen Vegan Entrees:** The expansion of frozen, plant-based entree offerings provides a convenient and lasting solution for those seeking nutritious and sustainable meal options.

### Who This Affects Most

- **Frozen Food Industry:** Innovations in plant-based frozen meals are revolutionizing the frozen food aisle, offering more diverse and healthy options for consumers.
- **Ethnic Foods Industry:** The trend of vegan-friendly ethnic dishes is transforming the ethnic foods market by broadening its appeal to a wider range of dietary preferences and lifestyles.
- **Plant-based Food Industry:** The development of flavorful, authentic international vegan meals is expanding the plant-based food industry by attracting adventurous eaters interested in sustainable eating.

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