# Virtual Interactive Malls Pacsun Launches the Interactive Virtual Mall PACWORLD on Roblox By Elena Rahman | Published 2022-03-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pacworld References: [roblox](https://www.roblox.com/games/9231270607/PACWORLD-Pacsun-Mall-Tycoon) PACWORLD is a new interactive virtual mall opened on [Roblox](https://www.trendhunter.com/trends/outfit-shopping-mall) by [Pacsun](https://www.trendhunter.com/trends/los-angeles-tycoon). Pacsun transitioned into the online entertainment space by introducing digital items on Roblox in June 2021, a global online platform for shared experiences in the metaverse. The retailer officially announced its first dedicated experience on Roblox, which encompasses a [fantasy interactive mall experience](https://www.trendhunter.com/trends/benemart-concept). Created in partnership with premier development studio MELON, the virtual mall is a natural extension of Pacsun's existing catalogs on Roblox. The items sold in the space follow a fantasy theme, including items like gold wings. Overall, PACWORLD allows players to intersect fashion, technology, and community in a unique hub. The player's objective is to make the mall as profitable and popular as possible by removing, upgrading, and decorating shops in the mall. Image Credit: Pacsun ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Interactive Malls:** The concept of virtual interactive malls is a growing trend as retailers like Pacsun create more experiences on online platforms like Roblox. - **Fantasy-themed Shopping:** Incorporating fantasy elements into shopping experiences creates disruptive innovation opportunities for retailers looking to engage younger audiences in virtual worlds like Roblox. - **Community-focused Retail:** Creating community-focused retail experiences in virtual worlds can provide a new way for retailers to build brand loyalty and interest, opening up potential for new revenue streams. ### Sectors Adopting This - **Retail:** Retailers have an opportunity to use virtual interactive malls to engage with younger audiences and expand brand loyalty in a new and innovative way. - **Online Gaming:** The intersection of online gaming and e-commerce through platforms like Roblox offers new opportunities for businesses to reach customers in a unique and interactive manner. - **Virtual Reality:** As virtual reality technology advances, there is potential for the creation of even more immersive and realistic virtual interactive malls that blur the line between online and in-person shopping experiences. ## Related on Trend Hunter - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Metaverse Fashion Malls](https://www.trendhunter.com/trends/outfit-shopping-mall.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Gamified Virtual Stores](https://www.trendhunter.com/trends/forever-21-shop-city.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Branded Pac-Man Experiences](https://www.trendhunter.com/trends/pac-man-1.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Virtual Mall Metaverses](https://www.trendhunter.com/trends/metamall.md)