# Phygital Fashion Campaign Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse By Laura McQuarrie | Published 2022-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pacverse References: [prnewswire](https://www.prnewswire.com/news-releases/pacsun-invites-consumers-to-enter-the-pacverse-in-immersive-multi-platform-holiday-brand-campaign-fusing-virtual-and-physical-worlds-301664773.html) Welcome to the PacVerse is the new campaign video from youth retailer Pacsun and it focuses on a sense of togetherness in the real world and metaverse alike. The campaign introduces a cast that enters the metaverse created by Pacsun and in doing so, people find themselves transported to fantastical settings like futuristic airports, upside-down worlds and winter wonderlands. With Web3 explorations, in-person experiences and exclusive collaborations, Pacsun is reaching its Gen Z audience in the real world, as well as through virtual and social channels like TikTok, [Instagram](https://www.trendhunter.com/trends/50th-anniversary1), [Snapchat](https://www.trendhunter.com/trends/tryon-haul-lens), [Discord](https://www.trendhunter.com/trends/opera-gx) and YouTube. Additionally, the brand plans to create 1:1 NFTs that will represent some of the different PacVerse environments seen in the campaign. As Brieane Olson, President at Pacsun, describes "PacVerse serves as a full funnel medium across our virtual and physical worlds." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Phygital Advertising Campaigns:** The rise of Web3 and metaverse technologies presents an opportunity for brands to create immersive advertising campaigns that bridge physical and virtual experiences. - **Blockchain-based Nfts:** The use of 1:1 non-fungible tokens (NFTs) to represent branded environments in campaigns like Pacsun's PacVerse presents a disruptive innovation opportunity for the fashion industry and beyond. - **Multi-channel Marketing Strategies:** Pacsun's use of multiple virtual and social channels like TikTok, Instagram, Snapchat, Discord and YouTube showcases the increasing importance of diversifying marketing strategies to reach younger audiences in various online spaces. ### Where This Applies - **Fashion:** The fashion industry can take advantage of metaverse technologies and NFTs to create engaging storytelling experiences and collectibles that appeal to a younger, digital-native audience. - **Advertising and Marketing:** The convergence of physical and virtual experiences calls for the development of new advertising and marketing strategies that leverage metaverse technologies and multi-channel platforms like social media, messaging apps and gaming platforms. - **Technology:** The development of Web3 and blockchain-based systems creates opportunities for tech companies to offer innovative solutions for advertising, marketing, NFT creation and management, and metaverse experiences. ## Related on Trend Hunter - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [All-In-One Retailer Community Apps](https://www.trendhunter.com/trends/ps-community-hub.md) - [Celebratory Logo NFTs](https://www.trendhunter.com/trends/pacsun-logo.md) - [Virtual Bag Metaverses](https://www.trendhunter.com/trends/charles-keith-1.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md)