# Enlightening Fashion-Branded Podcasts PacSun Recently Launched the PACTALKS Podcast Series By Grace Mahas | Published 2020-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pactalks References: [pacsun](https://www.pacsun.com/paccares/?country=CA) PacSun recently launched a new enlightening podcast series, dubbed PACTALKS. The new bi-weekly Instagram Live series includes guests like actress and activist Yara Shahidi and American student and activist, Noami Walder and will discuss ways listeners can get involved in their community. The podcast will also feature an open forum that listeners can engage with and address important topics like voting, social media stress relief, diversity and inclusion, and gratitude. The podcast is aimed toward Gen Z consumers and is part of the brand's new philanthropic initiative dedicated to the health and well-being of young people. PacSun will donate up to $250,000, from the proceeds of the [PacCares](https://www.trendhunter.com/trends/rare-impact-fund1) merchandise collection sales to support organizations like [Born This Way Foundation](https://www.trendhunter.com/trends/real-tea-real-talk) and [Girl Up](https://www.trendhunter.com/trends/girl-math-gang). Image Credit: PacSun ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Enlightening Fashion-branded Podcasts:** Opportunity for fashion brands to create podcast series that educate and engage Gen Z consumers in important social topics. ### Where This Applies - **Fashion:** Fashion brands can leverage podcasts as a marketing tool to connect with their target audience and drive engagement. ## Related on Trend Hunter - [All-In-One Retailer Community Apps](https://www.trendhunter.com/trends/ps-community-hub.md) - [Mental Health Partnerships](https://www.trendhunter.com/trends/rare-impact-fund1.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Trailblazing Sports Podcasts](https://www.trendhunter.com/trends/go-wild-podcast.md) - [Branded Thought-Provoking Podcasts](https://www.trendhunter.com/trends/thoughtprovoking-podcast.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md)