# Gender-Neutral Sustainable Apparel Pacsun's Color Range Includes Relaxed, Eco-Friendly Styles By Laura McQuarrie | Published 2021-09-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pacsuns-color-range References: [prnewswire](https://www.prnewswire.com/news-releases/pacsun-launches-dedicated-gender-neutral-brand-colour-range-with-special-performance-by-willow-301373117.html) & [pacsun](https://www.pacsun.com/colour-range/collection/) [Pacsun's](https://www.trendhunter.com/trends/pacsun-for-all-fragrance) Color Range is the first fully dedicated [gender-neutral brand](https://www.trendhunter.com/trends/humanrace-4) and it's full of [eco-friendly styles](https://www.trendhunter.com/trends/earthytweens) for kids and adults alike. The range includes cotton-based, comfort-focused designs like t-shirts and sweatpants with vibrant options like solid colors and tie-dye prints. The Colour Range is seen as a natural extension of the Pacsun brand and it is powerfully devoted to "designs and product offerings to eliminate gender bias and empower self-expression." With silhouettes for all, Color Range strives to break traditional molds and paint a picture for a brighter future. To kick off the launch of this new brand, Pacsun hosted a livestream shopping experience featuring influencers and musicians who resonate with Gen Z and the brand's stance on sustainability. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Apparel:** Opportunity for creating gender-free clothing items that appeal to a wider market - **Eco-friendly Brands:** Opportunity for other brands to create sustainable and environment-friendly products for customers - **Inclusive Retailing:** Opportunity for stores and retailers to provide a more inclusive shopping experience for all customers ### Industries Being Reshaped - **Fashion:** Fashion industry can create sustainable and gender-free designs to include a wider audience - **Retail:** Retailers can embrace inclusivity by creating a more diverse and welcoming shopping environment - **Sustainability:** Sustainability industry can help promote eco-friendly products and reduce environmental impact through their services ## Related on Trend Hunter - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Youthful Corporate-Inspired Capsules](https://www.trendhunter.com/trends/the-corporate-edit.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Regional Capsule Streetwear](https://www.trendhunter.com/trends/pacsun-middle-east.md)