# Celebratory Logo NFTs The Pacsun Logo Has Been Turned into an NFT to Celebrate 40 Years By Laura McQuarrie | Published 2021-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pacsun-logo References: [shop-eat-surf](https://shop-eat-surf.com/2021/11/digital-first-retailer-pacsun-creates-first-ever-nft/) & [pacsun](https://www.pacsun.com/nft)  American retail clothing brand Pacsun is celebrating its 40th year with its first-ever NFT, which takes the form of the Pacsun logo. Channeling the relaxed spirit of California and its beautiful vistas, the non-fungible token is one-of-one item that's animated. The opening bid for the [Pacsun NFT](https://www.trendhunter.com/trends/complexland) started at $500 via [OpenSea](https://www.trendhunter.com/trends/nft-glasses) and its launch coincided with Giving Tuesday, serving to highlight the fact that the proceeds will go to the [Fashion Scholarship Fund](https://www.trendhunter.com/trends/pac-mall-rats). Pacsun's support of this organization recalls their collaboration from earlier this year, a gender-neutral design competition. In 2022, the limited-edition collaboration created with the two FSF winners will debut. This NFT isn't the brand's first foray into the world of cryptocurrency, in fact, it previously launched a partnership with BitPay to become the first youth fashion retailer to accept crypto. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Nfts:** Opportunity for brands to create NFTs to celebrate milestones and engage with their audience. - **Fashion Scholarship Fund Support:** Opportunity for brands to support organizations like the Fashion Scholarship Fund to give back to the community and promote social responsibility. - **Crypto Payments:** Opportunity for retailers to accept cryptocurrency payments as a way to stay competitive in the market and attract tech-savvy customers. ### Industries Being Reshaped - **Retail:** Retailers can explore the use of NFTs and cryptocurrency payments to enhance their customer engagement and overall shopping experience. - **Fashion:** Fashion brands can support organizations like the Fashion Scholarship Fund to promote social responsibility and sustainability in the industry. - **Blockchain/crypto:** Opportunity for blockchain/cryptocurrency companies to collaborate with retailers and fashion brands in creating innovative solutions for payments and digital assets. ## Related on Trend Hunter - [Fashionable Rodent NFTs](https://www.trendhunter.com/trends/pac-mall-rats.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Branded Gamified NFTs](https://www.trendhunter.com/trends/gap-nfts.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [All-In-One Retailer Community Apps](https://www.trendhunter.com/trends/ps-community-hub.md)