# Gender-Free Fragrances Pacsun Expands Its Gender-Neutral Offerings with 'Pacsun For All Fragrance' By Niko Pajkovic | Published 2022-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pacsun-for-all-fragrance References: [happi](https://www.happi.com/contents/view_breaking-news/2021-12-09/pacsun-debuts-gender-neutral-fragrance-/) & [pacsun](https://www.pacsun.com/pacsun/for-all-fragrance-0633143150002.html)  California-based lifestyle brand Pacsun has debuted its '[Pacsun For All](https://www.trendhunter.com/trends/randy-perez) Fragrance,' a new gender-neutral scent that was developed as part of the label's ongoing focus on inclusivity. According to the company, Pacsun For All is a highly sophisticated and multi-faceted fragrance that combines dynamic ingredient notes to achieve a scent that is both strong and soft at the same time. More specifically, the perfume utilizes ingredients such as bergamot, grapefruit, spicy nutmeg, and fresh mint, evoking a well-balanced, youthful aroma. Of course, this new fragrance is not Pacsun's first foray into the gender-free retail space. Recently the company launched an expansive genderless clothing line dubbed Color Range. "Our gender-neutral clothing collections have been extremely well-received, and we knew it was time to evolve our fragrance category too and think outside the traditional gender lines," said Alfred Chang, Co-CEO of Pacsun. Image Credit: Pacsun ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 27% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Personal Care:** Developing gender-neutral fragrances can open up new markets for personal care brands. - **Inclusive Retailing:** Creating inclusive retail spaces with gender-neutral fragrances can appeal to a wider range of consumers. - **Multi-faceted Fragrances:** Developing fragrances with multi-faceted notes can provide a unique and diverse scent experience for consumers. ### Industries Being Reshaped - **Beauty:** Developing gender-neutral fragrances can disrupt the traditional gender-based personal care market. - **Retail:** Inclusive retail spaces with gender-neutral fragrances can attract a wider range of customers and provide a more welcoming shopping experience. - **Fashion:** Expanding gender-neutral offerings beyond clothing to include fragrances can provide a holistic and cohesive brand experience for the fashion industry. ## Related on Trend Hunter - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Culturally Inspired Fragrances](https://www.trendhunter.com/trends/superdry-fragrance.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md)