# Virtual Influencer Collabs Pacsun and Miquela are Partnering on Seasonal Social Content By Laura McQuarrie | Published 2022-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pacsun-and-miquela References: [prnewswire](https://www.prnewswire.com/news-releases/pacsun-partners-with-the-first-ever-virtual-influencer-miquela-301604757.html) Gen Z retailer [Pacsun](https://www.trendhunter.com/trends/pacsun-springsummer-2022) and Miquela, the first virtual influencer, newly announced a partnership to explore the digital space and speak to digital natives. The collaborators will be creating seasonal social media content, especially for supporting the brand during back-to-school season, and amplifying its 2022 holiday campaigns. Miquela, the "19-year-old robot based in Los Angeles," is followed by millions of "Miqaliens" and she resonates with a young audience for her authenticity, inclusivity and unique sense of style. Early images from the partnership show the virtual influencer and so-called "queen of the metaverse" wearing the PacSun Pacific Sunwear I Heart U Tank Top and Rolled Sweat Shorts in front of the NYC Flagship Pacsun store. As the new muse for Pacsun, Miquela offers a look into the future of virtual influencers and marketing in the metaverse. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 72% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Influencer Marketing:** Businesses can leverage AI-generated influencers like Miquela to reach a wider, younger audience and bring a fresh perspective to their brand. - **Metaverse Brand Collaborations:** Partnering with virtual influencers and incorporating metaverse elements can help companies tap into Gen Z's desire for authenticity and novelty in marketing. - **Seasonal Social Media Campaigns:** Creating seasonal and timely social media content with virtual influencers like Miquela can help brands stay relevant and top of mind for their target audience. ### Where This Applies - **Fashion and Apparel:** The fashion industry can leverage virtual influencers to showcase their products and reach a wider, younger audience in the metaverse. - **Marketing and Advertising:** Using virtual influencers and incorporating metaverse elements in marketing campaigns can disrupt the traditional advertising industry and offer new, innovative ways to reach consumers. - **Digital Media:** Creating partnerships between virtual influencers and digital media companies can help both parties grow their audience and stay ahead of the competition in the metaverse. ## Related on Trend Hunter - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Virtual Influencer Metaverses](https://www.trendhunter.com/trends/villa-m.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Virtual Department Store Influencers](https://www.trendhunter.com/trends/mira.md) - [Uplifting Virtual Influencer Collabs](https://www.trendhunter.com/trends/lennnie-x-dove.md) - [All-In-One Retailer Community Apps](https://www.trendhunter.com/trends/ps-community-hub.md) - [Fashionable Rodent NFTs](https://www.trendhunter.com/trends/pac-mall-rats.md)