# Computer Game Cartons This Pacman Packaging Concept Was Made to Be Playful and Interactive By Amelia Roblin | Published 2015-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pacman-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/01/pacman-packaging-student-project.html) & [behance.net](https://www.behance.net/gallery/16514671/Pacman-Packaging) While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is technically considered print media, it references a [retro video game](https://www.trendhunter.com/trends/gamestation-retro) and it strives to foster an [interactive experience](https://www.trendhunter.com/trends/gulf-union-foods). Craig Sutton's paper box comprises a sleeve and four folding trays that slip inside of it. The outer casing is yellow and missing a triangular cutout on each side, giving it the resemblance of a rectilinear Pacman profile. The trays inside have been drawn up with blue grids to reference the labyrinth in the computer game. The contents of Pacman packaging can be arranged within each maze, and played with the cards in the included brochure. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging:** Opportunity for packaging designs that engage consumers and provide an interactive experience. - **Retro Gaming Influences:** Growing trend of incorporating nostalgia and references to retro video games in design projects. - **Print Media Innovation:** Exploring new ways to combine print media with digital elements for a unique and immersive experience. ### Where This Applies - **Packaging Design:** Innovative packaging designs that go beyond traditional functionality to create memorable experiences. - **Gaming:** Opportunities for game developers and designers to leverage nostalgia and engage players through interactive packaging. - **Advertising and Marketing:** Using creative packaging concepts as a promotional tool to capture consumer interest and drive brand engagement. ## Related on Trend Hunter - [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md) - [Video Game-Inspired Side Tables](https://www.trendhunter.com/trends/pac-man-side-table.md) - [Retro-Inspired Handheld Game Consoles](https://www.trendhunter.com/trends/sup-game-box-400.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Pillow-Like Gaming Consoles](https://www.trendhunter.com/trends/arcade1up-pacman-couchcade.md) - [Folding All-in-One Entertainment Systems](https://www.trendhunter.com/trends/playstation-capsule.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Ultra-Minimal Arcade Gaming Cabinets](https://www.trendhunter.com/trends/wooden-arcade-cabinet.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)