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# Pac-Manned Pop Culture Icons
Martin Refsal Turns Famous Faces Into Pac-Man Ghosts

By Matt Ho | Published 2010-11-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pacman-characters-ghosts
References: [gadgetsin](http://gadgetsin.com/universal-pacman-ghosts.htm)

Ever wonder what your favorite pop culture character or celebrity would look like if they were Pacman ghosts?

In celebration of [Pacman's 30th birthday](https://www.trendhunter.com/trends/casio-x-pacman), artist Martin Refsal decided to take [pop culture icons](https://www.trendhunter.com/trends/skullpanda-x-sanrio) and turn them into ghosts from the game. Instead of good ol' Pinky, Blinky, Inky and Clyde, you've got ghosts in the image of Homer Simpson, Gene Simmons and R2-D2. It'd be even more awesome if these guys were actually put in the game.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 80% | Activity: 64% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Pop Culture Pac-manification:** This trend can create new revenue streams for gaming companies and provide opportunities for collaborations across industries.
- **Fan Art Mashup:** This trend can inspire creation of new merchandise and products that appeal to fans of different franchises, creating new marketing opportunities.
- **Nostalgic Branding:** This trend can be used for branding campaigns that leverage retro gaming nostalgia and appeal to Gen X and millennial audiences.

### Industries Being Reshaped

- **Gaming:** The gaming industry can capitalize on this trend to create original content with crossover appeal and tap into the pop culture zeitgeist.
- **Entertainment:** The entertainment industry can use this trend to promote cross-franchise collaborations and increased fan engagement.
- **Advertising/marketing:** Brands can use this trend to create marketing campaigns that leverage nostalgia and the popularity of pop culture icons to appeal to consumers.

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