# Vegan Leather Knapsacks The Red Mason Backpack by Packs Project is Deceptively Synthetic By Michael Hemsworth | Published 2015-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/packs-project References: [thegadgetflow](http://thegadgetflow.com/portfolio/red-mason-backpack-by-packs-project/) & [fancy.to](http://fancy.to/s30ohk) Upon first glance, the Red Mason Backpack by Packs Project looks like a sumptuous [leather knapsack](https://www.trendhunter.com/trends/leather-bags), but it's only after learning that the pack is crafted from [vegan leather](https://www.trendhunter.com/trends/fw25-vegan-leather) that the intrigue really sets in. Vegan leather is traditionally rather flat and simply just another term for PVC, but the Red Mason Backpack by Packs Project is a true exception; a full-grain leather has been replicated to create a truly leather-like appearance that feels just as good as it looks. Featuring a deep ruby color, the Red Mason Backpack by Packs Project is animal-friendly, but definitely meant for serious business with a [laptop compartment](https://www.trendhunter.com/trends/matrix-backpack) that's ready for a 13-inch model, while the front storage is ideal for other daily essentials like your phone and keys. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Leather:** Opportunity for disruptive innovation in creating high-quality vegan leather products that replicate the look and feel of genuine leather. - **Animal-friendly Fashion:** Opportunity for disruptive innovation in the fashion industry by creating stylish and functional accessories that are cruelty-free and appeal to conscious consumers. - **Sustainable Materials:** Opportunity for disruptive innovation by using sustainable materials like vegan leather to create environmentally-friendly products that reduce dependence on animal skins. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating vegan leather into accessory design to meet the growing demand for ethical and sustainable fashion choices. - **Technology:** Opportunity for disruptive innovation in the technology industry by designing vegan leather laptop bags and backpacks that combine style, functionality, and eco-consciousness. - **Interior Design:** Opportunity for disruptive innovation in the interior design industry by using vegan leather in furniture and decor to offer cruelty-free alternatives that maintain the luxurious look and feel of genuine leather. ## Related on Trend Hunter - [Full-Grain Leather Backpacks](https://www.trendhunter.com/trends/rmfr-edc.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Vegan Leather Purses](https://www.trendhunter.com/trends/vegan-leather-purses.md)