# Personalized Packing Assistants KLM's 'BB' Assistant for Google Home Provides Tailored Tips By Laura McQuarrie | Published 2017-12-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/packing-assistant References: [luxurylaunches](http://luxurylaunches.com/travel/need-help-packing-klm-google-powered-voice-assistant-just.php) & [news.klm](https://news.klm.com/klm-helps-you-packing-with-voice-driven-assistant-on-google-home/) For many people, packing bags is one of the least exciting aspects of travel, but KLM is aiming to make the task easier on consumers with its packing assistant on [Google](https://www.trendhunter.com/trends/ai-travel-guide) [Home](https://www.trendhunter.com/trends/steamer-home-trunk). The name of the KLM Google Assistant is BB, short for [Blue Bot](https://www.trendhunter.com/trends/sandals-resorts-international), who is said to have a "helpful, friendly, professional and edgy" personality. As with most artificial intelligence systems, the more BB interacts with a user, the smarter it becomes. Although there are plenty of packing guides that can be found online for both hot and cold destinations, they leave the specifics up to travelers. If a traveler tells BB that they will be going to a specific destination like Geneva, it will note something like "The weather man says it's going to be chilly in Geneva, so pack your gloves." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Packing:** KLM's BB Assistant provides personalized packing suggestions to users through AI technology. - **Travel Chatbots:** Development of more interactive travel chatbots such as BB with a human-like personality. - **Smart Home Integration:** Integration of AI assistants like BB to smart home devices for a seamless travel experience. ### Sectors Adopting This - **Travel and Tourism:** The use of AI-powered personal assistants in the travel industry will enhance customer experience and increase efficiency. - **Artificial Intelligence:** The development of AI technology for personal assistance, like KLM's BB, creates opportunities for innovation in various industries. - **Smart Home Devices:** The integration of AI assistants like BB with Smart Home devices creates new opportunities for the advancement of Smart Home technology. ## Related on Trend Hunter - [Smart Packing Assistants](https://www.trendhunter.com/trends/rakun-packing.md) - [AI-Powered Travel Booking Platforms](https://www.trendhunter.com/trends/smartrip-ai-travel-assistant.md) - [AI Travel Planning](https://www.trendhunter.com/trends/backpackk.md) - [AI-Powered Trip Planners](https://www.trendhunter.com/trends/aipowered-trip-planners.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/travel-chatbot.md) - [Streamlined Packing Companions](https://www.trendhunter.com/trends/packbuddy.md) - [AI-Powered Travel Assistants](https://www.trendhunter.com/trends/ai-powered-travel-assistant.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/ai-travel-assistants.md) - [Pilot AI-Powered Traveler Resources](https://www.trendhunter.com/trends/kayakai.md)