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# Personalized Flower Packaging
#packetbouquet Lets People to Inscribe Messages for a Special Touch

By Meghan Young | Published 2016-05-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/packetbouquet
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/packetbouquet.html) & [koncept.studio](http://koncept.studio/)

The #packetbouquet packaging is not what one would expect when it comes to [floral designs](https://www.trendhunter.com/trends/flowerlore-collection). It takes on the shape of a box, which the [bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection) slip into as if they were sprouting from a cake held within. Yet what #packetbouquet provides is not only a sturdy home to help transport the delicate stems from one place to the next, the boxes also add a [personal touch](https://www.trendhunter.com/trends/wolt).

Designed by Sofija Bojabovic of koncept.studio for Neven flower shop, the #packetbouquet can be inscribed with one of six messages: to the most beautiful, to the loved one, to the dearest one, love, good luck and congratulation. This creates a more thoughtful connection to the already generous gift while eliminating the need for a card. Simple, stylish and sweet.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 50% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Packaging:** Personalizing packaging with inscribed messages presents an opportunity for businesses to create a more thoughtful connection with customers.
- **Creative Bouquet Packaging:** Creative bouquet packaging, such as the #packetbouquet design, offers a disruptive innovation opportunity for the floral industry to enhance the presentation of their products.
- **Elimination of Traditional Cards:** The elimination of traditional cards through personalized packaging like the #packetbouquet allows businesses to streamline the gifting experience and reduce paper waste.

### Sectors Adopting This

- **Floral Industry:** The floral industry can explore personalized packaging options like #packetbouquet to enhance customer experience and differentiate their products.
- **Gift and Stationery Industry:** The gift and stationery industry can leverage the trend of personalized packaging to offer unique products and expand their customer base.
- **E-commerce and Delivery Services:** E-commerce and delivery services can adopt personalized packaging trends to surprise and delight customers, creating a memorable unboxing experience.

## Related on Trend Hunter

- [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md)
- [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md)
- [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md)
- [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md)
- [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md)
- [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)
- [Low-Maintenance Flower Gifts](https://www.trendhunter.com/trends/luz-flora.md)
- [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)
- [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md)
