# Promotional Donut Tubes These Donuts are Contained in an Irresistable Packaging Tube Format By Laura McQuarrie | Published 2016-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/packaging-tube References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/big-poppa-donuts.html) & [biggiesmalls.co](http://biggiesmalls.co/) Creative agency Biggie Smalls created these self-promotional 'Big Poppa' packaging tubes as a way to win over the hearts of new clients. The agency describes that it "created [its] very own trojan horse, disguised as three irresistible donuts." Inside the all-pink tube are three glazed donuts that were deliberately stacked in a way that separated the donuts with cardboard plates to aid with eating. These plates also doubled as a way for prospective new clients to learn about what Biggie Smalls could offer with short blocks of text printed on them. Each donut from Biggie Smalls was branded in a way that emphasized the agency's offerings. For instance, names of the sweet treats included the strawberry Full Fat Strat, the Crispy Creative chocolate flavor and the Sugar-Topped Service vanilla donut. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Promotional Packaging:** Opportunity for businesses to create unique packaging that doubles as a promotional tool. - **Interactive Branding:** Opportunity to engage customers through interactive branding elements. - **Creative Food Presentation:** Opportunity to present food in innovative and attention-grabbing ways. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity to create promotional packaging that grabs attention and leaves a lasting impression. - **Food and Beverage:** Disruptive innovation opportunity to use creative food presentation as a marketing tool. - **Graphic Design:** Disruptive innovation opportunity to incorporate interactive branding elements into packaging design. ## Related on Trend Hunter - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Celebratory Pink-Hued Donuts](https://www.trendhunter.com/trends/10-pink-raised-glazed-dozen.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Social Ghosting Donut Campaigns](https://www.trendhunter.com/trends/krispy-kreme-ghosted-box.md) - [Cinema-Inspired Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-hulu.md) - [Hilarious Donut-Inspired Candles](https://www.trendhunter.com/trends/donutinspired-candle.md)