UpCircle's Return, Refill, Reuse Scheme Reduces Waste
Laura McQuarrie — April 23, 2021 — Eco
References: upcirclebeauty & cosmeticsbusiness
UpCircle's Return, Refill, Reuse packaging return program was introduced on Earth Day and it represents the newest step towards the brand's zero waste journey. The new program now gives customers the ability to return their empty packaging to the brand at no cost, which helps to reduce the brand's carbon footprint and pass on cost savings to consumers.
After the returned packaging is sterilized and refilled to the original sender, so that they can enjoy more of the products they love from the by-product beauty brand.
This new scheme follows the introduction of products in bulk packaging-free refill stores. Now, there's another way for consumers to get the products made with repurposed waste ingredients in a simple and sustainable way.
After the returned packaging is sterilized and refilled to the original sender, so that they can enjoy more of the products they love from the by-product beauty brand.
This new scheme follows the introduction of products in bulk packaging-free refill stores. Now, there's another way for consumers to get the products made with repurposed waste ingredients in a simple and sustainable way.
Trend Themes
1. Packaging Return Programs - Beauty brands can introduce packaging return programs to reduce waste and carbon footprint and pass on cost savings to customers.
2. Zero Waste Initiatives - Beauty brands can implement zero waste initiatives, such as refill stores and return programs, to attract more environmentally-conscious customers.
3. Repurposed Waste Ingredients - Beauty brands can use repurposed waste ingredients in their products and market them to appeal to eco-friendly consumers.
Industry Implications
1. Beauty - The beauty industry can adopt packaging return programs and other eco-friendly initiatives to meet the growing demand for sustainable products.
2. Retail - Retailers can partner with beauty brands that offer packaging return programs and other sustainability-focused initiatives to attract environmentally-conscious consumers.
3. Waste Management - Waste management companies can collaborate with beauty brands to safely and efficiently collect and recycle returned packaging and other materials.
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