# On-Shelf Feedback Systems PowerShelf Lets Consumers Share the Performance of Packaging on a Shelf By Laura McQuarrie | Published 2019-03-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/packaging-on-a-shelf References: [packagingdigest](https://www.packagingdigest.com/packaging-design/powershelf-consumers-onshelf-pkg-feedback-1903) & [toluna-group](https://www.toluna-group.com/about-toluna-group/news-events-thoughts/news/press-release/toluna-continues-to-build-momentum-and-adoption-of-its-end-to-end-real-time-consumer-insights-platform) PowerShelf gives consumers the ability to share how different kinds of packaging on a shelf performs by giving feedback that will be useful to brands and retailers alike. This tool conveniently helps to tap into the consumer decision-making process as a fully automated, real-time testing solution. This shelf testing solution can be found within TolunaInsights, which is powered by a community of millions worldwide who are dedicated to providing feedback. With PowerShelf, brands and retailers are able to test everything from product packaging and branding to advertising and other concepts against competing products in a simulated in-store setting. Ultimately, the products have the potential to make it to real-life scenarios, making this a valuable tool for collecting insights, as well as quickly identifying the strengths and weaknesses of a product or strategy. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **On-shelf Feedback Systems:** PowerShelf Enables Automated Real-Time Testing of Packaging on a Shelf - **Consumer-driven Feedback:** PowerShelf Utilizes Millions of Consumers Worldwide to Provide Valuable Feedback to Brands and Retailers - **In-store Simulated Testing:** PowerShelf Allows for Testing of Product Packaging, Branding, Advertising, and Concepts Against Competing Products in a Simulated In-Store Setting ### Who This Affects Most - **Marketing Research:** PowerShelf is a valuable tool for collecting insights through automated real-time testing of product packaging, branding, advertising, and other concepts - **Retail:** PowerShelf enables brands and retailers to quickly identify the strengths and weaknesses of a product or strategy through consumer-driven feedback - **Consumer Goods:** PowerShelf provides a unique way for brands to test their product packaging and advertising in a simulated in-store setting against competing products ## Related on Trend Hunter - [Retail Shelf Analytics Platforms](https://www.trendhunter.com/trends/shelf-analytics.md) - [Digital Taste Profiles](https://www.trendhunter.com/trends/shelf-app.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Real-Time Shelf Scanning Solutions](https://www.trendhunter.com/trends/scandit.md) - [Shelf-Scanning Robot Services](https://www.trendhunter.com/trends/shelfoptix.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md)