# Empowering Natural Beauty Products Zandra Beauty Boasts Positivism-Encouraging Packaging Messages By Kalin Ned | Published 2018-06-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/packaging-messages References: [etsy](https://www.etsy.com/shop/ZandraBeauty/?utm_medium=editorial_internal&utm_source=etsy_blog&utm_campaign=paypal_etsy_innovators) From the 'Reach The Sky... You Must' hand and body lotion to the 'B. Confident Strong. You!' hair and body souffle, Zandra Beauty finds an approach to [empowering consumers through packaging messages](https://www.trendhunter.com/trends/emmeline-skin). The practice boasts mainly [handcrafted natural beauty products](https://www.trendhunter.com/trends/zebra) that engage audiences in a meaningful way. The independent business is started and run by Zandra Cunningham — "a 16-year-old entrepreneur from Buffalo, New York." With a passion to create worthwhile products that not only make consumers feel good in their skin but also empower them through simple quirky packaging messages, Zandra Beauty is truly a business that is meant to instill social change and promote tolerance. In addition, the young entrepreneur is dedicated to giving back. Hence, 10% of net profits are invested in support for girls' educational institutions. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Natural Beauty:** The trend of incorporating natural ingredients in beauty products can lead to opportunities to create a new line of products that promote natural wellness and environmental sustainability. - **Empowering Messaging:** Using packaging and marketing messaging to empower consumers can lead to a unique and effective branding strategy, especially among socially conscious consumers. - **Young Entrepreneurship:** Inspiring and supporting young entrepreneurs can lead to innovative businesses that disrupt the industry norm while addressing social issues. ### Industries Being Reshaped - **Beauty and Personal Care:** Incorporating natural and sustainable ingredients can lead to a competitive edge in the beauty industry, while empowering messaging can attract socially responsible consumers. - **Education:** The allocation of business profits towards educational institutions can lead to positive social impact in the industry and promote a culture of learned entrepreneurship. - **Packaging and Branding:** The incorporation of empowering messaging in product packaging can lead to new creative branding opportunities and differentiate products in the competitive market. ## Related on Trend Hunter - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Teen Hygiene Collections](https://www.trendhunter.com/trends/essynce-moore.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Mission-Driven Haircare](https://www.trendhunter.com/trends/burd-beauty.md) - [Non-Toxic Personal Care Products](https://www.trendhunter.com/trends/zebra.md) - [Creativity-Inspiring Kids Campaigns](https://www.trendhunter.com/trends/crazart.md)