# Packaging As The Product Recycled Packaging Lights By Ayman | Published 2008-03-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/packaging-lights References: [yankodesign](http://www.yankodesign.com/index.php/2008/03/10/recycled-packaging-lights-by-anke-weiss/) & [ankeweiss](http://www.ankeweiss.com/) Advertising and product placement have long seeped into our everyday life; from the bus we ride to the music video we see. The **Packaging Lights** by designer Anke Weiss show the transformation of a mass-product into a unique advertising platform. Packaging, which traditionally aims to support and promote the sale of its content becomes a product itself. The packaging of normal everyday products such as [juice, cookies or soap](https://www.trendhunter.com/trends/gulf-union-foods) gain a new semantic and functionality. **Implications** - In modern society, [presentation and packaging](https://www.trendhunter.com/trends/innovative-packaging-solution) is often as important as the product itself, and these [recycled packaging lights](https://www.trendhunter.com/trends/debatin) showcase the significance of this relationship by incorporating the emotions and desires of the consumer into the layout of the packaging. Consumers do, in fact, judge a book by its cover. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Packaging-lights:** Recycled packaging lights as an innovative advertising platform for everyday products - **Emotional-packaging:** Packaging becoming a product in itself, with unique selling propositions that appeal to the emotions and desires of the consumer. - **Sustainable-packaging:** Incorporating recycled materials in packaging design to create sustainable products with aesthetically pleasing design ### Industries Being Reshaped - **Packaging-design:** Companies that specialize in creative, eco-friendly packaging design can capitalize on this trend by offering unique and sustainable packaging solutions for clients. - **Product-advertising:** The use of packaging as an advertising platform can disrupt the traditional ways of advertising and product placement, - **Eco-products:** A push towards eco-friendly products can drive the need for more sustainable and unique packaging that can attract customers ## Related on Trend Hunter - [Recycled Lighting Designs](https://www.trendhunter.com/trends/nytt-lys-collection.md) - [Utensil Waste Lighting](https://www.trendhunter.com/trends/nytt-lys.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Recycled Material Pendant Lights](https://www.trendhunter.com/trends/zbozhzha-pendant-light.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)