# Shipping-Friendly Bottles The 'Hole Bottle' Enhances the Shipping Efficiency of Packaging Bottles By Michael Hemsworth | Published 2016-05-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/packaging-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/hole-bottle-student-project.html) Drawing inspiration from [milk packaging bottles and cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack), the 'Hole Bottle' is the design work of Hyeonmin Lee, Yuri Seo and Yeonjung Kang. The height parameters required for shipping bottles leaves a lot of variance and thus waste space that could otherwise be filled with product. The 'Hole Bottle' looks to take this into consideration with a design that incorporates the cap design into the base to make stacking inherently part of the picture. When stacked, the 'Hole Bottle' will require up to 71% less height and help to reduce the space for stacking by 85%. While the packaging and shipment is not very eco-friendly, the design could provide ample efficiency support for the [CPG beverage market](https://www.trendhunter.com/trends/7select-replenish-range). The 'Hole Bottle' packaging bottle design is the work of the trio for a school project at the Hongik University located in Sejong, South Korea. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Shipping Efficiency:** The 'Hole Bottle' could inspire the development of other shipping-friendly packaging designs that optimize space. - **Stackable Packaging:** Incorporating cap designs into the base of packaging bottles could inspire new innovative packaging designs for various industries. - **Eco-friendly Packaging:** The 'Hole Bottle' could stimulate the development of packaging that is both shipping-friendly and eco-friendly. ### Where This Applies - **Beverage Industry:** The 'Hole Bottle' could drive packaging innovation in the beverage industry to develop more shipping-friendly designs. - **Consumer Packaged Goods Industry:** The 'Hole Bottle' design could provide efficiency support for the CPG beverage market, and may inspire other industries to adopt more practical packaging designs. - **Shipping and Logistics Industry:** New packaging designs like the 'Hole Bottle' could impact the shipping and logistics industry by optimizing space in transportation, reducing costs and minimizing environmental effects. ## Related on Trend Hunter - [Travel-Friendly Toiletry Packaging](https://www.trendhunter.com/trends/carry-on-bottle.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Weight-Reducing Bottle Caps](https://www.trendhunter.com/trends/ecofusion-top.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Eco-Friendly Alcohol Bottles](https://www.trendhunter.com/trends/glass-spirits-bottle.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)