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# Spooky Condiment Packaging
Marmite Launched Limited-Edition Trick and Treat Packages for Halloween

By Laura McQuarrie | Published 2018-10-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/packages-for-halloween
References: [twitter](https://twitter.com/marmite/status/1047142803338334209) & [social.marmite](https://social.marmite.co.uk/)

Marmite has introduced a number of special-edition packaging designs that draw attention to the fact that it makes a breakfast spread that is either loved or hated by people—and its newest seasonal release introduces limited-edition packages for Halloween for the [polarizing condiment](https://www.trendhunter.com/trends/mayo-halloween).

For just a few weeks this October, the collectible Marmite jars are available in 'Trick' and 'Treat' editions that can be easily ordered online and personalized to either "petrify a Marmite hater" or "spoil a Marmite lover." While the [spooky, green-hued Trick Marmite packaging](https://www.trendhunter.com/trends/sun-trick-treat-pouches) is touted as a "poison," the Treat Marmite jar is branded as a "potion" with a rosy pink label that crafts an entirely different image around the same product.

With a heightened demand for [personalized packaging](https://www.trendhunter.com/trends/customized-whiskey), brands are finding fun ways to engage consumers, boost sales and build customer loyalty.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 40% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### What's Driving This Trend

- **Personalized Packaging:** Brands are realizing the importance of personalized packaging and are finding creative ways to boost sales and customer loyalty.
- **Seasonal Limited Editions:** Releasing limited-edition packaging for seasonal occasions is proving to be an effective marketing strategy for brands.
- **Branding with Contradictions:** Brands that use contradictory or polarizing branding elements can create buzz and intrigue around their products.

### Who This Affects Most

- **Food and Beverage:** Food and beverage companies can benefit from releasing seasonal limited editions and using personalized packaging to boost sales and customer loyalty.
- **Retail:** Retailers can leverage personalized packaging and creative limited-edition releases to create a unique and engaging shopping experience for customers.
- **Marketing and Advertising:** Marketing and advertising agencies can work with brands to develop unique, polarizing branding elements that create intrigue and generate buzz around products.

## Related on Trend Hunter

- [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md)
- [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md)
- [Spooky Mashup Mayos](https://www.trendhunter.com/trends/scarily-good-monster-munch-mayo.md)
- [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md)
- [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md)
- [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md)
- [Black Garlic Mayonnaise](https://www.trendhunter.com/trends/halloween-mayo.md)
- [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md)
- [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md)