# Package-Free Cosmetic Shops Lush Cosmetics Unveiled Its First "Naked Shop" in Milan, Italy By Laura McQuarrie | Published 2018-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/packagefree-cosmetic References: [mffashion](https://www.mffashion.com/news/livestage/lush-apre-il-primo-naked-store-a-milano-201805241236465014) & [it.lush](https://it.lush.com/article/siamo-tutti-nudi-apre-milano-il-primo-naked-shop-al-mondo) [Lush Cosmetics](https://www.trendhunter.com/trends/lush-x-tmnt) has been a leader in package-free cosmetic products for years now, but until recently, the majority of its stores have offered a mix of both unpackaged and unpackaged solutions to cater to all consumers. Now, Lush Cosmetics has unveiled a new sustainable initiative at its flagship store in Milan, which introduces the two-storey location as the first "[Lush Naked Shop](https://www.trendhunter.com/trends/skincare-makeup)." This store is set to be a model for a future without plastic, offering consumers a place to discover its innovative range of package-free products, participate in events and workshops, attend film screenings and start conversations on sustainability. Some of the package-free products that can be found at Lush Cosmetics include solid shampoo bars, solid alternative to shower gels, as well as [bath bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb), deodorants and even makeup products. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Package-free Cosmetics:** The rise of package-free cosmetic products presents an opportunity for innovative brands to reduce waste and cater to environmentally-conscious consumers. - **Sustainable Retail:** The concept of package-free shops is a disruptive innovation in the retail industry, paving the way for more sustainable and eco-friendly consumer experiences. - **Circular Economy:** Package-free cosmetic shops align with the principles of a circular economy, offering opportunities for businesses to create closed-loop systems and minimize resource consumption. ### Where This Applies - **Cosmetics:** The cosmetics industry can seize the opportunity to adopt package-free options as a way to meet growing consumer demand for sustainable beauty products. - **Retail:** The retail industry can explore package-free shops as a disruptive retail model that aligns with changing consumer preferences for eco-friendly and waste-reducing shopping experiences. - **Sustainability:** The sustainability industry can leverage the package-free cosmetic trend to promote and support environmentally-friendly practices, such as promoting the use of reusable containers and reducing plastic waste. ## Related on Trend Hunter - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Cartoon-Inspired Bath Products](https://www.trendhunter.com/trends/lush-x-tmnt.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Refillable Advent Calendars](https://www.trendhunter.com/trends/refillable-advent-calendar.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md)