# Paint Bucket Wine Packaging Paint Your Mouth Purple with This Uniquely Packaged Wine By Allen Taylor | Published 2014-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/packaged-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/03/couleur-nouveau.html) & [mccann](http://mccann.com/) Buying a [box of vino](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine) isn't the the only way to purchase packaged wine that isn't in a bottle. Every year, [McCann Vilnius](https://www.trendhunter.com/trends/shreddie-for-anything) creates limited-edition wine packaging as a way to tell its clients that it is constantly reinventing itself. This year McCann Vilnius took a fresh perspective on its packaging a made a package that looks like a [paint can](https://www.trendhunter.com/trends/summertime-art-box). The agency is aware that the wine it is packaging isn't the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine. Other than being a mediocre wine, the beverage has another characteristic; it turns your mouth purple. The agency played with this idea and came up with the paint bucket package. It has a typical paint label as well as instructions outlining how the number of glasses you consume will reflect on the color of your mouth. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Packaging:** There is a growing trend of using unique and unconventional packaging designs to attract consumer attention and create a memorable brand experience. - **Experiential Marketing:** Brands are increasingly focusing on creating marketing experiences that engage multiple senses and leave a lasting impression on consumers. - **Personalization:** Consumers are seeking customized products and packaging that reflect their individual preferences and values. ### Sectors Adopting This - **Wine and Beverage:** The wine and beverage industry can explore innovative packaging designs that differentiate their products and enhance the overall drinking experience. - **Creative Agencies:** Creative agencies can tap into the demand for unique packaging solutions by offering their expertise in designing visually striking and interactive packaging designs. - **Consumer Goods:** Various consumer goods industries can incorporate unconventional packaging strategies to make their products stand out on store shelves and appeal to the modern consumers' desire for novelty. ## Related on Trend Hunter - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md)