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# Cultural Nut Snack Packaging
GoodSignCompany Packaged Snacks Embrace Regional Imagery

By Michael Hemsworth | Published 2016-10-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/packaged-snacks
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/nuts-doypack-gsc.html) & [cleverbranding.ru](http://cleverbranding.ru/)

The GoodSignCompany packaged snacks branding focuses on the imagery of the location where the snacks originate. Including peanuts, pistachios and almonds, the GoodSignCompany snack packs each feature the face of a smiling man along with the products and ingredients used to create the snacks.

With the various nut snacks within the GoodSignCompany lineup coming from India, the packaging highlights the [cultural imagery of the country](https://www.trendhunter.com/trends/indian-snack-mixes). Each of the GoodSignCompany packaged snacks is flavored using [natural ingredients](https://www.trendhunter.com/trends/betterforyou-snack-packaging) and features color coding in order to create a vibrant visual identity on the store shelf. The resealable packs help to accommodate the consumer lifestyle shift that favors eating on-the-go whenever possible as opposed to set times.

The branding for the GoodSignCompany nut snacks is the work of the Clёver Branding creative agency.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Regional Imagery Branding:** Opportunity to disrupt the packaged snacks market by incorporating culturally relevant imagery from different regions.
- **Natural Ingredient Flavors:** Opportunity to disrupt the nut snacks industry by offering products that are flavored using natural ingredients.
- **Resealable Packaging:** Opportunity to disrupt the snack packaging industry by providing resealable packs that cater to the on-the-go consumer lifestyle.

### Where This Applies

- **Packaged Snacks:** Opportunity for packaged snack companies to differentiate themselves by embracing regional imagery in their branding.
- **Nut Snacks:** Opportunity for nut snack companies to stand out by offering products flavored with natural ingredients.
- **Snack Packaging:** Opportunity for companies in the snack packaging industry to innovate by providing resealable packs that accommodate the on-the-go consumer lifestyle.

## Related on Trend Hunter

- [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md)
- [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)
- [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md)
- [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)
- [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md)
- [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md)
- [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md)
- [Private Label Nut Snacks](https://www.trendhunter.com/trends/snack-nut-products.md)
- [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md)