# Upscale Packaged Coffee Branding The Father Coffee Packaging is Color-Coded for Convenience By Michael Hemsworth | Published 2016-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/packaged-coffee References: [packageinspiration](http://www.packageinspiration.com/father-coffee.html/) & [nicholaschristowitz](http://www.nicholaschristowitz.com/) The Father Coffee packaged coffee branding looks to help make the [artisanal coffee brand's blends](https://www.trendhunter.com/trends/specialty-coffee-brand) for the home a more upscale option for consumers to enjoy. The packaging is somewhat simple in aesthetic and utilizes a [color-coded system](https://www.trendhunter.com/trends/blanco-1) that has each blend labeled with the corresponding color. Instead of being packaged in a bag or sack, the Father Coffee beans are placed inside the expertly crafted boxes that make the product appear inherently more artisanal in nature. The packaged coffee branding along with the web design, interior design of the cafe and accessories lineup is the design work of Nicholas Christowitz who is one of the co-founders of the brand. The Father Coffee espresso bar is located in Johannesburg, South Africa. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Color-coded Packaging:** Using a color-coded system on packaging for easy identification of different coffee blends. - **Upscale Home Coffee Experience:** Creating an elevated coffee experience for consumers at home through artisanal packaging and branding. - **Expertly Crafted Packaging:** Designing packaging that enhances the perception of artisanal quality for the product. ### Industries Being Reshaped - **Coffee and Beverage Industry:** Innovations in coffee packaging and branding to stand out in a highly competitive industry. - **Retail and Consumer Goods:** Using creative packaging and branding design to differentiate products and enhance the customer experience, particularly in the home. - **Graphic Design:** Opportunities to create packaging and branding that effectively communicates the quality and personality of a product through design. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)