# Traceable CPG Packaging Digimarc and HP Created a Serialized Package Printing Solution By Laura McQuarrie | Published 2019-01-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/package-printing-solution References: [prnewswire](https://www.prnewswire.com/news-releases/digimarc-and-hp-collaborate-on-new-serialized-package-printing-solution-300777444.html) & [digimarc](https://www.digimarc.com/resources/video/how-it-works) At the 2019 National Retail Federation show, Digimarc featured Digimarc Barcode as a new package printing solution, which was created in collaboration with [HP](https://www.trendhunter.com/trends/single-pass-printer). The Digimarc Barcode offers a cost-effective way for consumer packaged goods to be tracked and traced from the manufacturer to the consumer using Link from HP, which supplies each printed object with a unique identity. When applied to a package, the Digimarc Barcode is said to create "an imperceptible barcode that repeats across a product's surface." As well as providing each package with a unique, traceable identity, this printing solution also gives consumer brands the chance to share personalized content and coupons, plus support expediated traditional, mobile and self-checkouts. With a rise in product recalls, fraud and the need for more transparency across the supply chain, many brands are adopting innovations centered around [traceability](https://www.trendhunter.com/trends/ritter-sport-and-repositrak). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Traceable CPG Packaging:** Opportunity for brands to integrate traceable packaging solutions to enhance supply chain transparency and prevent fraud. - **Personalized Content and Coupons:** Opportunity for brands to leverage unique package identities to deliver personalized content and coupons to consumers. - **Expediated Checkout Processes:** Opportunity for brands to streamline traditional, mobile, and self-checkout processes through traceable CPG packaging. ### Who This Affects Most - **Consumer Packaged Goods:** Opportunity for CPG companies to enhance brand reputation and consumer trust through traceable packaging solutions. - **Printing and Packaging:** Opportunity for printing and packaging companies to offer innovative solutions for traceable CPG packaging. - **Retail:** Opportunity for retailers to improve supply chain visibility and consumer experience through traceable CPG packaging. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Blockchain-Traceable Packagings](https://www.trendhunter.com/trends/trace.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md) - [Personalized Connected Packaging Platforms](https://www.trendhunter.com/trends/bl-ink-cxp.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [B2B Product Tracking Platforms](https://www.trendhunter.com/trends/connected-packaging-services.md) - [Location-Tracking Package Labels](https://www.trendhunter.com/trends/gd-smart-label.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)