# Absorbent Quick-Drying Ponchos The Matador x Volcom Packable Towel Poncho is Made with Nanofiber By Michael Hemsworth | Published 2021-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/packable-towel-poncho References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/shorts-swimwear/matador-x-volcom-packable-towel-poncho/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [matadorup](https://matadorup.com/collections/volcom-x-matador/products/packable-towel-poncho?avad=272817_e21212d49) The [Matador](https://www.trendhunter.com/trends/soap-bar-case) x Volcom Packable Towel Poncho is a multifunctional accessory for avid athletes and outdoor enthusiasts alike that will provide them with a way to stay agile and comfortable. The collaboration poncho is constructed using an [ultra-lightweight nanofiber](https://www.trendhunter.com/trends/everlayer-1) that will give it a soft feel against the skin, while also working to absorbed up to 2.3-times its own weight in water. This makes it highly applicable for those who spend extended periods by the water to offer them a way to try off, stay warm and even as a garment to change from a wetsuit. The Matador x Volcom Packable Towel Poncho features a [zippered pouch](https://www.trendhunter.com/trends/ultix-outdoors-superpack) that is perfect for stashing small essentials, but also acts as storage solution for the whole poncho by allowing it to be tucked inside. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Quick-drying Nanofiber Ponchos:** The nanofiber technology used in absorbent and quick-drying ponchos represents an opportunity to disrupt the clothing and outdoor gear industries with innovative, lightweight products. - **Multi-functional Outdoor Accessories:** Combining various functions in a single product, like the Matador x Volcom Packable Towel Poncho, can create new opportunities for disruption and innovation within the outdoor gear industry. - **Ultra-lightweight Water Absorbing Materials:** Incorporating lightweight materials that can absorb a significant amount of water, like nanofiber, could offer innovative solutions for industries that require quick-drying and highly absorbent materials, such as the athletic apparel industry. ### Where This Applies - **Outdoor Gear and Apparel Industry:** The Matador x Volcom Packable Towel Poncho represents a unique offering for the outdoor gear and apparel industry, which could benefit from the concept of multi-functional accessories that can be easily packed and transported. - **Athletic Apparel Industry:** The use of nanofiber technology in ponchos and other lightweight athletic gear could disrupt the athletic apparel industry, offering significant advantages in terms of weight, comfort, and performance. - **Travel and Tourism Industry:** Lightweight and quick-drying ponchos like the Matador x Volcom Packable Towel Poncho can offer travelers and tourists a convenient and practical solution for changing and staying dry during outdoor activities, representing a potential opportunity for innovation in the travel and tourism industry. ## Related on Trend Hunter - [Hybrid Poncho-Transformed Tents](https://www.trendhunter.com/trends/nrg-metamorph-poncho.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Multipurpose Camping Shelters](https://www.trendhunter.com/trends/multipurpose-camping-shelters.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Poncho-Style Camping Quilts](https://www.trendhunter.com/trends/trail-quilt.md) - [Ultra-Compact Packable Backpacks](https://www.trendhunter.com/trends/nanobag-1.md)