# Multifunctional Convertible Outerwear The Orimei Packable Coat Turns into a Purse When Not in Use By Michael Hemsworth | Published 2021-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/packable-coat References: [thegadgetflow](https://thegadgetflow.com/portfolio/packable-coat/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [kickstarter](https://www.kickstarter.com/projects/origamei/orimei-the-first-packable-coat-for-on-the-go-women?ref=c8i7of&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The Orimei packable coat is an unexpectedly efficient garment style for women who are in need of a way to stay agile and organized when spending extended periods of the house. The jacket features a wrinkle-resistant design that is lightweight and perfect for wear when feeling chilly or in balmy weather. The outerwear style will [convert into a purse](https://www.trendhunter.com/trends/mercurius) when not being worn to make it as easy as possible to keep on hand, but will also do double duty to hold essentials. The Orimei packable coat is a truly [versatile clothing option](https://www.trendhunter.com/trends/transhabit-collection) for avid travelers or professionals and comes in a range of neutral color options as well as a full range of sizes to suit any woman perfectly. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Packable Apparel:** Packable apparel is quickly becoming popular due to its multifunctionality and ease of use. - **Convertible Fashion:** Convertible fashion has disrupted the traditional clothing industry and offers new and innovative ways for consumers to use their clothing. - **Organizational Apparel:** Apparel that doubles as organizational tools offers a unique solution for consumers looking to combine fashion and function. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from investing in convertible and multifunctional clothing options for consumers. - **Travel:** Travel industry professionals can take advantage of packable and versatile clothing options that make travel easier for consumers. - **Retail:** The retail industry could benefit from offering multifunctional and convertible clothing options to attract consumers looking for practical and stylish solutions. ## Related on Trend Hunter - [Utilitarian Convertible Coats](https://www.trendhunter.com/trends/convertible-padded-coat.md) - [Convertible Shelter Jackets](https://www.trendhunter.com/trends/shelter-wear.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md)