# Packable Pocket-Size Towels The Matador x Volcom Packable Beach Towel is Light and Functional By Michael Hemsworth | Published 2021-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/packable-beach-towel References: [coolthings](https://www.coolthings.com/matador-x-volcom-packable-beach-towel-collapse-zippered-pouch/) & [matadorup](https://matadorup.com/collections/home-collection/products/packable-beach-towel) The [Matador](https://www.trendhunter.com/trends/soap-bar-case) x [Volcom](https://www.trendhunter.com/trends/beanie-helmet) Packable Beach Towel is a collaboration accessory created to offer avid swimmers, adventurers and outdoor explorers alike with a way to maintain comfort when by the water. The towel comes in several style options to choose from and features a [quick-drying design](https://www.trendhunter.com/trends/rebecca-udall) that is capable of absorbing up to 2.3-times its weight in water. This makes the towel well-suited for use after swimming, sports and more to offer an easier way to get dry. The Matador x Volcom Packable Beach Towel can be folded down into an almost pocket-sized pouch that will make it inherently easier to pack with existing gear. This will also make it suited for everyday use by allowing it to be easily kept on-hand. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Packable Towels:** There's an opportunity for companies to innovate with packable towels, making them more functional, lighter, and easily transportable. - **Quick-drying Towels:** There's an opportunity for companies to create towels that dry quickly while still remaining absorbent. - **Collaboration Accessories:** There's an opportunity for companies to collaborate with other brands to create unique and functional accessories for outdoor adventurers. ### Where This Applies - **Outdoor Gear:** Companies within the outdoor gear industry can create disruptive innovation opportunities by creating more functional and packable towels for outdoor enthusiasts. - **Sports Equipment:** Sports equipment companies can create disruptive innovation opportunities by manufacturing towels that are quick-drying and more absorbent, making them ideal for sports and other activities. - **Fashion and Retail:** Fashion and retail companies can team up with outdoor gear brands to create unique collaboration accessories, like the packable beach towel, that are designed for outdoor adventurers. ## Related on Trend Hunter - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Premium Turkish Towels](https://www.trendhunter.com/trends/everyday-towel.md) - [Beach Backpack Recliners](https://www.trendhunter.com/trends/beach-backpack-recliner.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md)