# Romantic In-Store Food Packaging Monoprix Shoppers Can Confess Their Love with the Help of Pack 06 By Ell Smith | Published 2018-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pack-06 References: [psfk](https://www.psfk.com/2018/02/monoprix-finds-shoppers-dates-packaging-grocery-store.html) & [monoprix.fr](https://www.monoprix.fr/) A french supermarket is replacing its packaging to help consumers get dates, with a new initiative entitled Pack 06. Pack 06 has replaced some of the traditional [in-store packaging](https://www.trendhunter.com/trends/la-fermiere) with a brightly colored box stamped with the numbers 06 - a reference to the first two digits of the majority of French mobile numbers. This new [in-store stunt](https://www.trendhunter.com/trends/cultural-speed-dating) is encouraging shoppers to fill in the rest of the space in the box with their personal phone number, so they can pass it along to a fellow shopper they find attractive. In addition to offering your phone number, these boxes include adorable and humorous puns that reference the food its packaged around. For example, a box of dates might read "will you be my date" while a box of crackers may read "I have a crunch on you." Image Credit: Monoprix ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Romantic In-store Food Packaging:** Brands can incorporate playful and flirtatious language directly onto packaging to encourage interpersonal connections between consumers. - **Gamification of In-store Experience:** By creating engaging and interactive experiences, businesses can prompt consumers to participate in activities that can facilitate romantic connections or create a bond with the brand. - **Personalized Packaging:** By incorporating customers' phone numbers or personalized messages, brands can create a unique and memorable experience for consumers, and increase the likelihood of repeat purchases. ### Industries Being Reshaped - **Supermarkets:** Supermarkets can take advantage of playful promotions and packaging to create personalized and memorable experiences to customers. - **Food and Beverage:** Brands can create unique and personalized packaging to stand out from competitors and increase brand awareness and loyalty among consumers. - **Retail:** Retail businesses can create interactive experiences to encourage social connections and strengthen relationships with their customers. ## Related on Trend Hunter - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Scannable Valentine's Candies](https://www.trendhunter.com/trends/sweethearts-valentines-2025.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Low-Cost Couple-Friendly Product Ranges](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md)