# Limited-Edition Tote Bag Series How Long Gone Joins Forces with Pacific Tote Company By Amy Duong | Published 2023-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pacific-tote-company References: [hypebeast](https://hypebeast.com/uk/2023/10/how-long-gone-pacific-tote-company-tote-pouch) & [shop.howlonggone](https://shop.howlonggone.com/) Podcast How Long Gone hosted by Chris Black and Jason Stewart joins forces with [Pacific Tote Company](https://www.trendhunter.com/trends/rose-pacific) on a new capsule of limited-edition tote bags and pouches. The brand was started in 2012 and has since created bags for daily life using premium heavy-duty canvas materials. This time around, the collection kicks off with the [Big Sur](https://www.trendhunter.com/trends/big-sur-eucalyptus) tote, which is made with a zipped closure, premium canvas, and stitched edtails. Chris Black speaks to [Hypebeast](https://www.trendhunter.com/trends/jordan-clarkson) about the capsule stating “I think it’s so important for young people to, get out of their own heads and off their phones and into kind of a different world. We wanted to make a tote for and celebrate its original use – for books [...] Bookstores are places where I spend a lot of money and a lot of time – I think that experience cannot be replicated online in any way, and people need to be reminded of them in any way possible.” Image Credit: Cobey Arner, [hypebeast](https://hypebeast.com/uk/2023/10/how-long-gone-pacific-tote-company-tote-pouch), [shop.howlonggone](https://shop.howlonggone.com/) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 93% | Activity: 96% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Tote Bags:** Opportunity for creating exclusive and unique tote bags that cater to niche markets beyond mainstream fashion. - **Podcast Collaboration:** Collaborating with popular podcast hosts to create limited-edition merchandise that resonates with their audience. - **Revival of Bookstores:** Opportunity to promote the importance of physical bookstores and create merchandise that celebrates the experience of browsing books. ### Where This Applies - **Fashion Accessories:** Innovative tote bags and pouches that stand out in the fashion accessories market. - **Podcasting:** Creating exclusive merchandise in collaboration with podcast hosts to tap into the growing podcasting industry. - **Book Retail:** Revitalizing the book industry by creating merchandise that highlights the value of brick-and-mortar bookstores. ## Related on Trend Hunter - [Collaborative Branded Tote Bags](https://www.trendhunter.com/trends/neighborhood-and-ll-bean.md) - [Collector Tote Tributes](https://www.trendhunter.com/trends/ryuichi-sakamoto-potr.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Chic Collaborative Travel Totes](https://www.trendhunter.com/trends/dropshop.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Street-Informed Grocery Bags](https://www.trendhunter.com/trends/busanexclusive-grocery-bag.md)