# At-Risk Youth-Targeted Initiatives Victoria's Secret Notes Its Work with Pacific Links Foundation By Kalin Ned | Published 2024-12-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pacific-links-foundation References: [accesswire](https://www.accesswire.com/954737/victoria-secrets-partnership-with-the-pacific-links-foundation-in-vietnam-has-transformed-thousands-of-lives-with-its-scholarship-program-for-at-risk-young-women)  [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) has been collaborating with the [Pacific Links Foundation](https://www.trendhunter.com/trends/assistance-dogs1) to support at-risk youth in Vietnam. The thoughtful initiative particularly targets young women who are experiencing many challenges. Through this partnership, Victoria's Secret has contributed to a variety of initiatives, including providing over 3,100 scholarships, organizing career orientation camps, and supplying bicycles to help girls commute to school. These efforts address significant barriers to education in rural Vietnam, where many families struggle to afford schooling. The work done by the Pacific Links Foundation focuses on empowering vulnerable populations by providing economic opportunities and education to [prevent human trafficking](https://www.trendhunter.com/trends/bodybar-pilates). The emphasis on education, empowerment, and community development provides a meaningful context for consumers who value brands that align their business practices with positive social impact. Image Credit: Pacific Links Foundation ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 28% | Freshness: 33% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Empowerment-focused Partnerships:** Collaborations between brands and foundations focusing on empowerment are creating new avenues for supporting at-risk populations through education and community development. - **Education-driven CSR Programs:** Corporate Social Responsibility (CSR) initiatives that prioritize educational support for at-risk youth can significantly contribute to breaking cycles of poverty and enhancing brand reputation. - **Impact-oriented Consumer Engagement:** Consumers increasingly prefer brands that integrate social impact into their business models, fostering deeper loyalty and engagement through authentic, value-driven initiatives. - **Vulnerable Population Support Initiatives:** Programs targeting vulnerable groups symbolize a shift towards meaningful corporate involvement in societal issues, paving the way for innovative social solutions. ### Sectors Adopting This - **Corporate Social Responsibility:** The CSR industry is evolving towards more hands-on approaches that directly benefit disadvantaged communities through education and empowerment activities. - **Educational Non-profits:** Non-profit organizations focusing on education can harness partnerships with businesses to access resources and scale their impact on at-risk youth. - **Social Impact Consulting:** Consulting for social impact strategies offers brands blueprints to effectively invest in community development and enhance their societal contributions. ## Related on Trend Hunter - [Abuse Awareness Beauty Initiatives](https://www.trendhunter.com/trends/abuse-awareness-1.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Deaf Youth-Supporting Partnerships](https://www.trendhunter.com/trends/hands-of-hope-laos.md) - [Anniversary-Celebrating Nonprofit Partnerships](https://www.trendhunter.com/trends/philanthropic-partnership.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Female Orphanage Initiatives](https://www.trendhunter.com/trends/otb-foundation.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Child Neglect-Focused Campaigns](https://www.trendhunter.com/trends/sos-childrens-villages-portugal.md)