# Augmented Gen Z Games Pull & Bear's Pacific Game Marks the Launch of the Pacific Girls Collection By Laura McQuarrie | Published 2021-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pacific-game References: [fashionunited.uk](https://fashionunited.uk/news/retail/inditex-launches-ar-game-for-pull-bear-girls-collection/2021050555319) Spanish clothing and accessories brand Pull & Bear is kicking off the launch of its Pacific girls collection with Pacific Game, an augmented reality experience on social media. Pacific Game uses the front-facing camera on mobile devices to take players on a virtual trip from California to Tokyo. All the way, players are tasked with avoiding obstacles and collecting points as they get closer to their goal. As the Pull & Bear clothing collection was launched in collaboration with Facebook’s Creative Shop, the augmented reality game is being introduced on Facebook and Instagram to reach Gen Z consumers. With an increasing number of gaming and fashion crossovers, consumers are being engaged in immersive ways that don't rely on in-person experiences. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 80% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Gaming:** Using AR technology to enhance gaming experiences for a more immersive and engaging experience. - **Social Media Marketing:** Utilizing social media platforms to reach younger demographics and engage with trendy campaigns. - **Fashion Gaming Collabs:** Integrating fashion brands and clothing collections into gaming experiences for a unique brand experience. ### Sectors Adopting This - **Fashion Retail:** Brands can incorporate gaming experiences into their marketing campaigns to introduce new collections and engage with younger consumers. - **Social Media Platforms:** Social media platforms can expand their advertising capabilities and appeal to younger demographics by providing augmented reality features for gaming and fashion campaigns. - **Gaming Industry:** Collaborating with fashion brands to create unique game experiences that combine fashion and gaming for mutually beneficial marketing opportunities. ## Related on Trend Hunter - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md) - [Earth-Honoring AR Games](https://www.trendhunter.com/trends/regenerative-agriculture-experience.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Fashion Styling Games](https://www.trendhunter.com/trends/bellemint.md)