# Juice Brand Swim Suits Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit By Katherine Pendrill | Published 2019-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pacific-cooler References: [delish](https://www.delish.com/food/a27367422/capri-sun-bathing-suits/) & [instagram](https://www.instagram.com/p/BwcG5Iggmmj/) Following the success of its La Croix bathing suits last summer, Public Space is back with some more nostalgia-inducing bathers. Public Space's 2019 summer lineup features some brand new [swim trunks and one-pieces](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) that will remind every millennial of their favorite childhood beverages. There a [Capri Sun](https://www.trendhunter.com/trends/capri-sun-bottles) get-up featuring the brand's signature wind-surfing duo and an Arizona Ice Tea bather that looks just like the teal cans. There's even a Fiji water one-piece with the iconic palm leaf design. If you're interested in one of these beverage brand bathing suits, just note that each one is custom-made, so expect to wait a couple of weeks before you can start lounging around the pool in your new suit. Image Credit: Public Space. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nostalgic Brand Apparel:** The success of Public Space's nostalgia-inducing bathing suits suggest a trend towards iconic brand apparel that taps into consumers' childhood memories. - **Custom-made Swimwear:** The fact that each of Public Space's beverage brand bathing suits are custom-made points towards a trend of personalized and unique swimwear. - **Branding in Fashion:** Public Space's successful incorporation of beverage brand designs into fashion points towards a trend of branding in fashion, resulting in unique fashion products. ### Who This Affects Most - **Fashion and Apparel:** There is an opportunity for apparel companies to incorporate iconic brand designs into their products, resulting in new merchandise that taps into consumers' childhood memories. - **Swimwear:** There is an opportunity for swimwear companies to tap into the trend of personalized and unique swimwear that suits individual consumers' needs and preferences. - **Consumer Goods:** Branding in fashion provides an opportunity for consumer goods companies to expand their reach into new markets and create a stronger brand identity through unique fashion products. ## Related on Trend Hunter - [Bottled Single-Serve Juice Drinks](https://www.trendhunter.com/trends/capri-sun-bottles.md) - [Childhood-Inspired Juice Rebrandings](https://www.trendhunter.com/trends/big-jug.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Resealable Exotic Juice Pouches](https://www.trendhunter.com/trends/caprisun-mango-passion-fruit.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md)