# Transformable Outdoor Gear Prototypes Pacifico Launched Pacifi-Go for Post-Adventure Hangs By Adam Harrie | Published 2026-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pacifi-go References: [globenewswire](https://www.globenewswire.com/news-release/2026/09/08/3357714/0/en/pacifico-unveils-pacifi-go-gear-made-to-keep-adventure-going.html)  Mexican pilsner-style beer brand Pacifico introduced 'Pacifi-Go,' a prototype [outdoor gear](https://www.trendhunter.com/trends/reclaim-happy-hour) series that transforms activity gear into post-adventure essentials. It includes a waterproof jacket that converts into a [beer bucket](https://www.trendhunter.com/trends/beerboard) and a wakeboard kickstand that doubles as a campfire bench. A backpack beer cooler rounds out the lineup, unfolding into a compact beach shelter in seconds. The brand is testing the prototypes through a program called Wear Testers, enlisting [action sports athletes and outdoor creators](https://www.trendhunter.com/trends/living-is-calling) across wakeboarding, surfing and camping to use the gear in real-world conditions and report their experiences. The program also lets fans vote on their preferred concepts for further development. Pacifico shows how crowdsourced prototype testing can strengthen brand loyalty by actively engaging fans in the product R&D process. Image Credit: Pacifico ## Trend Insights (Trend Hunter) - Score: 9.6/10 - Popularity: 100% | Activity: 99% | Freshness: 90% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Transformable Adventure Gear:** Hybrid equipment that shifts from performance use to leisure utility creates white space for brands to merge outdoor functionality with social moments. - **Crowdsourced Product Testing:** Fan voting and creator field trials give companies a loyalty-building path to validate prototypes while making consumers feel part of development. - **Lifestyle-driven Brand Extensions:** Beverage brands expanding into experiential gear can deepen cultural relevance by connecting products to the rituals surrounding recreation and relaxation. ### Where This Applies - **Outdoor Recreation:** Convertible products designed for camping, surfing and wakeboarding introduce new value through multifunctional gear that reduces packing friction. - **Alcoholic Beverages:** Beer companies can differentiate beyond flavor by embedding their brands into post-activity occasions through useful, experience-oriented merchandise. - **Sports Marketing:** Creator-led testing programs provide authentic feedback loops and content opportunities that link athlete credibility with participatory brand engagement. ## Related on Trend Hunter - [Collaborative Tech Apparel](https://www.trendhunter.com/trends/outer-terrestrial-space-travel.md) - [Outdoor Lifestyle-Focused Gear Capsules](https://www.trendhunter.com/trends/gear-and-apparel.md) - [Kid-Focused Reimagined Backpacks](https://www.trendhunter.com/trends/cascade-backpack-kids.md) - [Outdoor Camping Collections](https://www.trendhunter.com/trends/starbucks-stand-by-beams-x-coleman.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Convertible Outdoor Packs](https://www.trendhunter.com/trends/one-square01.md) - [Extreme Product Tests](https://www.trendhunter.com/trends/balloon-product-test.md) - [Camping Chair Capsules](https://www.trendhunter.com/trends/we11done-x-helinox.md) - [Celebrity-Backed Non-Alcoholic Beer Brands](https://www.trendhunter.com/trends/frank-zito.md)