# Popping Candy Drink Toppers Starbucks Japan is Offering a New Pachi-Pachi Trick Customization By Katherine Pendrill | Published 2024-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pachipachi-trick References: [soranews24](https://soranews24.com/2024/10/18/starbucks-japan-adds-new-pachi-pachi-trick-customisation-to-its-halloween-frappuccino/) & [x](https://x.com/Starbucks_J/status/1846749678483984442?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1846749678483984442%7Ctwgr%5E995a845ce0b9a8499010934aa77abe9920417ba3%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsoranews24.com%2F2024%2F10%2F18%2Fstarbucks-japan-adds-new-pachi-pachi-trick-customisation-to-its-halloween-frappuccino%2F)  As if [Starbucks Japan's](https://www.trendhunter.com/trends/treat-with-trick) new Halloween Frappuccino weren't exciting enough, the brand has just announced a new Pachi-Pachi Trick customization option for those who want to take their drink to the next level. If you're unfamiliar, Starbucks Japan's new Halloween Frappuccino is an eye-catching creation that combines bright blueberry and raspberry-flavored swirls with condensed milk to create the look of a burning flame. And now you can enjoy a fun little tick along with your treat thanks to the new Pachi-Pachi Trick customization option. Available for takeout or dine-in orders, the Pachi-Pachi Trick customization option consists of individual packets of [Pachi-Pachi popping candy](https://www.trendhunter.com/trends/poppin-pumpkin-spice-latte), which adds a fun crackling texture to your drink. The 'trick' part is that you won't know which color you'll be getting (red, blue, or orange) until you open the packet. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 54% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Drink Customizations:** The Pachi-Pachi Trick emphasis on surprise elements and unique textures can attract adventurous customers seeking interactive beverage experiences. - **Seasonal Themed Beverages:** Starbucks Japan's Halloween Frappuccino illustrates the potential of limited-time, visually captivating drinks to drive seasonal sales and customer engagement. - **Multisensory Beverage Experiences:** By incorporating popping candy, the Pachi-Pachi customization creates a multisensory experience that appeals to both the taste and auditory senses. ### Where This Applies - **Food and Beverage:** The innovative use of Pachi-Pachi candy enhances drinks, demonstrating how novel ingredients can refresh traditional beverage offerings. - **Hospitality:** Restaurants and cafés can differentiate themselves by introducing dynamic, surprising elements to their menu items, much like the trick customization option. - **Confectionery:** Expanding the application of candy products, such as popping candy in beverages, can open up new markets and uses for confectionery companies. ## Related on Trend Hunter - [Popping Candy Frappuccinos](https://www.trendhunter.com/trends/treat-with-trick.md) - [Magical Autumnal Cafe Drinks](https://www.trendhunter.com/trends/mera-meera-frappuccino.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Bitter Caramel Frappuccinos](https://www.trendhunter.com/trends/booooo-frappuccino.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Bespoke Blended Fruit Drinks](https://www.trendhunter.com/trends/my-fruit-frappuccino.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md)