# Fashionable Rodent NFTs Paccsun's Pac Mall Rats Represent the Brand's Retail Presence By Laura McQuarrie | Published 2022-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pac-mall-rats References: [prnewswire](https://www.prnewswire.com/news-releases/pacsun-unleashes-pac-mall-rats-first-unique-nft-series-301471051.html) & [pacsun](http://www.pacsun.com/nft)  After the Pacsun launched its first-ever NFT and it sold above the asking price, the brand saw the opportunity to make more impact with its all-new Pac Mall Rats. With the first [Pacsun Wave NFT](https://www.trendhunter.com/trends/complexland), 100% of proceeds were donated to the [Fashion Scholarship Fund](https://www.trendhunter.com/trends/pacsun-logo). Brie Olson, President at Pacsun, said "Being our first NFT, any bid over asking price is a success to us as it shows that there is interest around Pacsun in the NFT world." Now, Pacsun is introducing three Pac Mall Rats, each of which represents a unique retail location in Los Angeles. To kick off the collection of [NFTs](https://www.trendhunter.com/trends/unwearable-dresses), which will grow to include more than 300 Pac Mall Rats over time, Pacsun created non-fungible tokens to represent its retail locations in Santa Monica, Brea and DTLA. Each Pac Mall Rat is outfitted with a unique outfit, including apparel and accessories that highlight the brand's offerings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Nfts:** The fashion industry can explore unique designs and experiences using NFTs as a new way to sell virtual clothing and accessories. - **Brick-and-mortar Nfts:** Retail industries may consider offering NFTs of physical locations to draw more attention and interest from customers. - **Charitable Nfts:** NFTs for a good cause may serve as a disruptive innovation opportunity for non-profit organizations to raise more funds in the digital world. ### Where This Applies - **Fashion Retail:** Fashion retailers can utilize NFTs to create distinctive digital collections and promote luxury fashion experiences beyond the conventional shopping setting. - **Technology:** With the rise of NFTs, technology firms can venture into developing blockchain-based platforms and tools to support the creation and trade of virtual assets. - **Non-profit:** Non-profit organizations can engage in NFT fundraising campaigns and educate the public about the value of digital art and collectibles to support their social causes. ## Related on Trend Hunter - [Celebratory Logo NFTs](https://www.trendhunter.com/trends/pacsun-logo.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [LA-Inspired Metaverse Experiences](https://www.trendhunter.com/trends/los-angeles-tycoon.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Metaverse Apparel Campaigns](https://www.trendhunter.com/trends/pacsun-springsummer-2022.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md)