# Beer Boarder Boots Hit the Slopes with the Pabst x Union Snowboard Bindings By Matt Ho | Published 2011-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pabst-x-union-snowboard-bindings References: [f5torefresh](http://f5torefresh.com/2011/10/06/pabst-x-union-snowboard-bindings-release-info/) & [tactics](http://www.tactics.com/union/drink-pabst-ltd-snowboard-bindings) When it comes to beer companies, the idea of putting out clothes and accessories is normal; however, putting out sports accessories is something new, which is why the [Pabst](https://www.trendhunter.com/trends/pabst-the-place) x Union Snowboard Bindings are quite a surprise. Since winter is coming in a few short months, most boarders are probably looking for new gear to hit the slopes. While the board is usually the focal attention, why not add the Pabst x Union Snowboard Bindings to liven things up? The [beer company](https://www.trendhunter.com/trends/molson-and-roots) will be releasing bindings for extreme sports enthusiasts who have a taste for alcohol. The entire accessory features a red, white and blue color scheme as a nod to the colors of Pabst [Blue Ribbon](https://www.trendhunter.com/trends/godzilla-can-designs), while the company logo is embedded on the back heel. These are extremely limited and will only be available in-store at Tactics. The release date is October 15th. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 9% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sports Accessories for Alcohol Brands:** The trend of alcohol companies branching out into sports accessories creates an opportunity for disruptive innovation in the intersection of lifestyle and sports marketing. - **Limited Edition Collaborations:** The trend of limited edition collaborations between brands presents an opportunity for disruptive innovation in creating unique and exclusive products that appeal to niche markets. - **Winter Sports Gear as Fashion Statements:** The trend of incorporating fashion elements into winter sports gear creates an opportunity for disruptive innovation in designing stylish and on-trend equipment for outdoor enthusiasts. ### Sectors Adopting This - **Alcohol:** The alcohol industry can explore new revenue streams by venturing into sports accessories and reaching a wider consumer base through collaborations. - **Fashion:** The fashion industry can capitalize on the trend of winter sports gear as fashion statements by designing and producing stylish and trendy equipment that appeals to the fashion-conscious consumer. - **Sports Retail:** The sports retail industry can leverage limited edition collaborations to create exclusive partnerships that drive customer engagement and create a sense of scarcity and demand for their products. ## Related on Trend Hunter - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Rotating Snowboard Binders](https://www.trendhunter.com/trends/blackline-quicksett-v2.md) - [Snowboard-Inspired Wireless Headphones](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Americana Autumn Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton-1.md) - [Bold Beer-Flavored Cheeses](https://www.trendhunter.com/trends/beer-flavored-cheese.md) - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Extra-Large Bulk-Size Beers](https://www.trendhunter.com/trends/pabst-blue-ribbon-1.md) - [Fashion House Snowboards](https://www.trendhunter.com/trends/louis-vuitton-snowboard.md)